In recent weeks, I've had the opportunity to attend several webinars hosted by individuals with impressive credentials. These experts, often hailed as thought leaders, promise insights that will elevate us to new levels. 

However, a prevalent issue has come to light: an emphasis on the "what" rather than the "how."

Picture opening a beautifully illustrated cookbook, its pages filled with potential. The photographs look delectable, the ingredient lists are carefully selected. Yet, as you turn the pages, something crucial is missing—the step-by-step instructions are absent. Instead, you're left with an enticing vision of what could be, without the guidance necessary to bring it to fruition.

This analogy perfectly captures the experience of attending webinars where theory takes precedence. 

While the frameworks and concepts presented are solid, the lack of practical, actionable steps leaves attendees with ideas but no clear direction. It's akin to being shown a destination without a map, leaving the journey undefined and, ultimately, unsatisfying.

The frustration isn't with the quality of the information—these experts have undoubtedly accomplished significant achievements, and their credentials are impressive. However, the true value of a webinar should lie in its ability to convert knowledge into action. 

Attendees are not just seeking inspiration; they require tangible strategies that they can apply to achieve their objectives.

To truly support and empower audiences, webinars must offer a balance of theory and practice. It's about equipping individuals with the tools and instructions they need to apply these insights in real-world scenarios. 

By bridging the gap between knowing and doing, webinars can become a powerful catalyst for success, fostering a community of creators who are not just informed but also empowered to act.