March 26, 2025
I Logged Into a Client’s Notion Workspace and Promptly Fled Back to Basecamp
Popped into a client's Notion workspace yesterday evening. Blimey, what a palaver. As someone who's very tech-savvy, I was utterly bewildered by the labyrinth I encountered. Blocks nested within blocks. Pages buried inside other pages. Databases masquerading as boards, tables, calendars and whatnot. It's like being handed the controls ...
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March 26, 2025
When Community Platforms Forget What Community Means - circle.so
I've been a member of Circle's own community since 2021. This is the community they run to support people who use their product. I participate in conversations the odd time and help others when I can. Circle itself is a good product. Clean interface. Intuitive design. Does what it promises. That's why I've stuck around. But here's the ...
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March 26, 2025
Support That Actually Gives a Damn
Most companies treat support as an expense. 37signals LLC - the company behind Basecamp and HEY - sees it differently. Their weekend support isn't some grand innovation - it's just common sense. Problems don't wait until Monday morning, so why should customers? When I email 37signals, I get a real human who knows their products. Not a ...
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March 4, 2025
Upwork: The Mirage Of Talent
Every time I dive into hiring on Upwork, it often feels like I’m playing a rigged lottery. The platform promises a treasure trove of talent, yet more often than not, I end up with a mismatch—a situation where expectations and reality collide. In my recent experiences, this digital marketplace has delivered more friction than fruitful c...
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February 24, 2025
A wee word with a big impact
There’s a wee word that sneaks into everyday conversations, signs, and menus. It’s subtle, familiar, and packed with meaning. In Northern Ireland and Scotland, “wee” is more than just an adjective. It’s a mood, a mindset, a cultural shorthand. A “wee chat” isn’t necessarily short—it’s warm, inviting, and a sign you’re among friends. A ...
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February 23, 2025
Dancing with Dragons
Apple just did something remarkable. They walked away. When faced with the UK government's demand to create a backdoor into their highest-level security system, they didn't negotiate, didn't compromise, didn't try to find a middle ground. They simply said no. In a world where tech giants often bow to governmental pressure, this stands ...
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February 22, 2025
The Effort is the Same, But the Revenue Isn’t
A small clothing shop had two types of customers: 👕 Group A: Bought a £10 t-shirt and left. 🧢 Group B: Bought a £10 t-shirt and added a £7 cap. Same number of customers. Same effort to sell. But Group B spent 70% more per visit. Now, let’s push this further… What if just 10% more customers grabbed the cap? What if they returned next mo...
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February 22, 2025
The End Of The Food Blogging Gold Rush (And What’s Next)
For years, food bloggers had a simple equation: 👉 Publish recipes 👉 Rank on Google 👉 Get traffic 👉 Run ads 👉 Make money It worked. Until it didn’t. Now, Google scrapes your content and hands it over to searchers before they even visit your site. Social media buries organic reach unless you pay to play. Ad revenue is drying up. The game...
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February 7, 2025
What Journalists Should Expect From PR Departments in 2025
If you’re a journalist, media rep, or reporter, you know the drill: you reach out to a PR department with a simple question, and suddenly, you’re in an Olympic-level obstacle course. Delayed responses. Overly polished non-answers. Radio silence. But here’s the thing—it shouldn’t be that way. PR exists to provide information, not to act...
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December 4, 2024
The Corporate PR Manager Conundrum: Why ‘Blagging It’ Doesn’t Work Long-Term
In Northern Ireland, the pathway to becoming a corporate PR manager often follows a familiar route: a journalist from a local newspaper pivots into public relations. It seems logical—storytelling and communication are their bread and butter. But what happens when this transition doesn’t hold up under the pressures of modern PR? For som...
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December 2, 2024
Why Local Charities Should Rethink the "Everything for Free" Mindset
If you’ve ever worked with or around local charities, you may have encountered a common refrain: "We’re a charity, so we shouldn’t have to pay for this." It’s a sentiment that seems well-intentioned at first glance. After all, charities exist to help others, often operating on limited budgets. But there’s an uncomfortable contradiction...
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October 12, 2024
The Simple Formula for Thriving in the Creator Economy
Success in the creator economy comes down to four clear steps: spot a problem, solve it, share your journey, and offer the solution. Small business owners, your biggest advantage is the real-world problems you face daily. By focusing on authentic, relatable solutions, you'll connect with your audience in a way that resonates. 💬 Selling...
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September 30, 2024
The WordPress Battle: 5 Business Lessons for Small Business Owners
The recent legal and public spat between WordPress founder Matt Mullenweg and WP Engine, a prominent hosting company, has caught the attention of tech insiders. But what can this battle between two tech giants teach small business owners who aren’t in the web hosting business? Plenty. At its core, this controversy highlights issues of ...
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September 30, 2024
Marketing Magic: The Secret to Turning ‘Maybe’ into ‘Heck Yes!
Hey there, fellow business owner! 👋 Let's play a quick game of word association. What comes to mind when I say “marketing”? Is it... ads? Social media? Oh no, please don’t say "cold calls" (we’ve all been there). Here's the real deal: the goal of marketing is to make sales easier! Sounds too good to be true? Stick with me, I’ll explain...
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August 29, 2024
From Theoretical Feasts to Practical Recipes: Navigating the Webinar World
In recent weeks, I've had the opportunity to attend several webinars hosted by individuals with impressive credentials. These experts, often hailed as thought leaders, promise insights that will elevate us to new levels. However, a prevalent issue has come to light: an emphasis on the "what" rather than the "how." Picture opening a bea...
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August 29, 2024
From Dial-Up to Downloads: Why Our Council's 'Ezine' Needs a 2024 Makeover
Ah, the 'ezine'—a term that instantly transports us to a time when dial-up connections serenaded us, and Y2K was the impending doom we all feared. But wait, what's this? Our local council (Causeway Coast & Glens ) is still clinging to this relic of the past, using it to describe their newsletter in the year 2024! Let's take a trip down...
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July 4, 2024
The Impact of Social Media on Election Campaigns
Today is polling day, and as our community heads to the voting booths, the significance of social media in local election campaigns is more apparent than ever. In the run-up to this crucial day, campaign managers and their candidates should have prioritised a robust digital strategy to make a real impact. The Social Media Landscape in ...
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May 5, 2024
Kajabi Is Coming To London
Kajabi is coming to London for an intimate two-day experience designed for 75 attendees to allow for rich networking, collaborative mastermind sessions, and exclusive insights straight from our team. Whether you're just starting out or looking to scale, this event will show you how to harness the full power of Kajabi to build a thrivin...
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May 5, 2024
Let's Get This Show on the Road: Creating Your Own Momentum!
Hey, you! Yes, YOU are sitting there, scrolling through your phone, waiting for that magical moment when everything falls into place. I hate to break it to you, but the universe isn't going to hand you a golden ticket while you're binge-watching your favourite series for the umpteenth time. If you're craving momentum, it's time to crea...
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May 5, 2024
Lessons from "The Founder" That'll Inspire the Entrepreneur in You
Hey there, fellow dreamers and doers! Have you ever sat down, popcorn in hand, ready to dive into a movie, only to feel like you've just had a lightbulb moment? That's exactly what happened to me after watching "The Founder." 🎬✨ For those who haven't had the pleasure, "The Founder" is the story of Ray Kroc, played by the ever-so-charmi...
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May 5, 2024
Why It's Time to Stop Playing the Approval Game and Start Living for YOU!
Hey there! Happy Sunday! 🌟 Today, we're diving headfirst into a topic that's as juicy as it is jarring: our insatiable hunger for approval, but not just any approval. Oh no, we're talking about the kind of thumbs-up we crave from those mystical beings whose opinions we place on a sky-high pedestal, way above our own. You might be think...
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May 5, 2024
Ride the AI Wave: How to Become a Content Marketing Rockstar in 2024!
Hey there, fellow content creators! 🎉 Happy Friday! Have you ever found yourself staring at your screen, wondering how you're supposed to churn out another piece of killer content? Or maybe you've struggled to keep your brand's voice consistent across all your fabulous posts? Well, buckle up because I'm about to take you on a whirlwind...
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May 5, 2024
Small But Mighty: Why Your Tribe of Die-Hard Fans Rocks More Than a Stadium of Lookie-Loos
🚀 Hey there! Today, we're diving headfirst into a hotter topic than your morning cup of coffee: "A small audience that LOVES your work is better than a large following that glances over it." Buckle up because we're about to embark on an enlightening journey sprinkled with humour, personal anecdotes, and maybe even a dance break. Who kn...
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May 5, 2024
Beyond the Shallow: Uncovering Business Wisdom in a Hit Song
Oh, come on! Who hasn't belted out the soul-stirring lyrics of "Shallow" in the shower, pretending to be on a grand stage, or at least hummed along when it played over the radio? This powerhouse anthem by Lady Gaga and Bradley Cooper, from the heart-wrenching movie A Star Is Born, not only swept awards but also captured hearts worldwid...
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May 5, 2024
The Real Deal About Kajabi: Why It's Worth Every Penny
Hey there, fellow digital enthusiasts! 🌟 Today, we're diving deep into a topic that's hotter than your morning cup of coffee: the cost-effectiveness of Kajabi. I know what you're thinking: "Isn't Kajabi on the pricier side?" And to that, I say, "Grab a snack, make yourself comfy, and prepare to have your mind blown!" 🤯 Because there's ...
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May 5, 2024
Bouncing Back with a Bang: Small Business Owners, This One's for You!
Hey there, fellow entrepreneurs! 🌟 Let's get real for a second. Running a small business is like riding the world's wildest roller coaster—thrilling highs, terrifying lows, and those loop-the-loops that leave you wondering which way is up. Have you recently hit a snag? Maybe your finances decided to play hide-and-seek (and they're good...
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May 1, 2024
Influencer Marketing in Northern Ireland
Businesses in Northern Ireland are increasingly adopting influencer marketing to reach their target audience. This approach involves leveraging the popularity of individuals with large online followings to promote products, services, and brands authentically and engagingly. However, many people may not know what influencer marketing is...
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February 25, 2024
Rev Up Your Conversion Rates: The Magic of Landing Pages and the PAS Framework Uncovered!
Hey there, fellow digital enthusiast! Got a minute? Or perhaps a cup of coffee in hand? Because we're about to dive into a topic that's going to revolutionise the way you look at your website's landing pages. And trust me, it's worth the read! Landing pages – they're like the shop windows of the online world. They're our first impressi...
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February 21, 2024
It's Time to Turn Your Brilliant Ideas into Reality - One Action at a Time!
Hey there, dreamers and doers! Let's talk about something we all love - ideas. Ideas are like stars in the night sky, twinkling with endless possibilities. But what good is a star if it stays in the sky, never shooting across the horizon to dazzle us with its brilliance? That's where action comes into play. Picture this: you're sitting...
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February 13, 2024
Future Creator, It's Your Time! Tame the Creative Chaos and Shine!
Hey there, Creator! So you've decided to jump into the big, wild, and sometimes downright crazy world of being a creator? That's awesome! I'm grinning from ear to ear just thinking about all the amazing things you're going to put out into the world. But hold up! Are you feeling a little... overwhelmed? Like you've been handed a paintbr...
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