A small clothing shop had two types of customers:
👕 Group A: Bought a £10 t-shirt and left.
🧢 Group B: Bought a £10 t-shirt and added a £7 cap.
🧢 Group B: Bought a £10 t-shirt and added a £7 cap.
Same number of customers.
Same effort to sell.
Same effort to sell.
But Group B spent 70% more per visit.
Now, let’s push this further…
What if just 10% more customers grabbed the cap?
What if they returned next month for a matching hoodie?
What if just 10% more customers grabbed the cap?
What if they returned next month for a matching hoodie?
That’s the power of transaction value.
And it’s not just retail.
A freelancer can offer a done-for-you option.
A software company can bundle in an extra feature.
A café can suggest the pastry with the coffee.
A software company can bundle in an extra feature.
A café can suggest the pastry with the coffee.
The effort stays the same. The revenue doesn’t.
How can you use this in your business?