Geoffrey Moffett

Hey!  I'm Geoffrey and right now 110% of my time is focused on building Triovia, a digital and social media marketing education company.  

In this small part of the internet I blog about thoughts, stories and ideas.  
July 27, 2023

Unmasking the Illusion: The Hidden Dangers of 'Like and Share' Facebook Competitions

You've probably seen them: Facebook competitions that need you to "Like" and "Share" a post to enter to win. They are ubiquitous, drawing customers in with alluring benefits like the newest technological advancements or luxurious getaways. But before you click the "Like" button or share the article, let's pause and consider your agreem...
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July 6, 2023

Unveiling Threads: A New Era of Online Conversations

The social media world is exciting as Instagram's latest creation, Threads, enters the spotlight. As users dive into this new platform, their initial impressions and experiences flood. Let's sneak peek into the early reviews with this blog post and see what Threads offers. Seamless Performance: The Perfect User Experience Threads has q...
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June 18, 2023

Unveiling the Sneakiest Time-Waster: Excelling at Irrelevant Tasks

Doing an excellent job of things that don't matter is the sneakiest way to waste time. I'm thinking about this while sipping my morning coffee: "The most invisible form of wasted time is doing a good job on an unimportant task." This made me think about all the time I've wasted refining things that, in retrospect, were meaningless in t...
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May 2, 2023

Breaking the Content Trap: How to Create a Content Strategy That Actually Drives Business Results

Content marketing has become increasingly popular in the modern digital era, and marketers are increasingly producing and sharing more content across more channels to increase interaction with their audience. Creating top-notch content is essential, but there are other factors in a successful advertising push. In actuality, many market...
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March 27, 2023

From Bookstores to Rockets: The Surprising Paths of Elon Musk, Jeff Bezos, Mark Zuckerberg, and Sam Altman to Success

It's easy to assume that successful people were born with some inherent talent or advantage that enabled them to achieve greatness. However, the reality is frequently quite different. "Sometimes it takes an outsider," as the saying goes. Take, for example, Elon Musk. He may now be one of the world's foremost experts on rockets and spac...
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March 26, 2023

The Busy Trap: Why Being Busy Is Not A Safe Place For Your Health And Happiness

In today's fast-paced world, being busy has become a badge of honor. We glorify the hustle culture and often feel guilty if we're not constantly working or doing something productive. However, is being busy really a safe place, as we believe it to be? There's no denying that being productive and efficient is important. It helps us achi...
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March 15, 2023

The Decline of the Chamber of Commerce in the UK: Unraveling the Mystery

The once bustling and vital Chamber of Commerce in the United Kingdom has steadily declined over the past few years. As a critical institution that has traditionally played a crucial role in supporting and promoting local businesses, the Chamber of Commerce's decline warrants closer examination. In this blog post I explore the reasons ...
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December 13, 2022

Reflections on Cold Winter Nights: Thoughts and Ideas

As the cold winter nights draw near, many of us find ourselves cozying up by the fireplace with a cup of hot cocoa, looking out at the frosty landscape outside. It's a time for reflection and introspection, as the chill in the air encourages us to slow down and take stock of our lives. During these cold nights, our thoughts often turn ...
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December 12, 2022

On social media, you either are the marketing funnel or you're in one

Social media has become an integral part of our daily lives, with many of us spending hours scrolling through our various feeds each day. This constant presence has made it an incredibly valuable tool for businesses and marketers looking to reach a large audience. As a result, we are all now part of the marketing process, either as the...
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December 7, 2022

Kajabi: The All-in-One Platform for Small Businesses to Create and Sell Digital Products

Kajabi is a powerful platform that allows small businesses to create, sell, and manage online courses, memberships, and other digital products. With Kajabi, small businesses can easily create and customize landing pages, marketing and sales funnel, and manage customer information, all in one place. One of the biggest advantages of usin...
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December 7, 2022

ChatGPT: The Future of AI-Powered Personal Assistants

Just 5 days after its launch, ChatGPT has already reached 1 million users – an impressive feat, considering how long it took other products to reach the same milestone. Netflix, for example, took 41 months to reach 1 million users, while Twitter took 24 months and Facebook took 10 months. Instagram was the fastest, reaching 1 million u...
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December 6, 2022

The Power of Your Inner Narrative

It’s easy to get lost in the hustle and bustle of everyday life. We are constantly surrounded by a plethora of information, opinions, and external pressures that can make it hard to focus on our own path. But what many small business owners and founders may not realise is that the most powerful story you will ever tell is the one you t...
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December 6, 2022

The More Value You Provide, the More You Will Succeed

As a small business owner or founder, it's important to always be thinking about how you can provide more value to your customers. Why? Because the more value you provide, the more likely you are to succeed. It's as simple as that. Think about it this way: if you're providing a lot of value to your customers, they're going to be happy ...
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December 5, 2022

Stop looking for startup ideas. Look for a problem instead!

If you're reading this, chances are you've been bitten by the entrepreneurship bug. The thought of starting your own business and being your own boss is an exciting one. But where do you start? How do you come up with a good idea for a startup? The answer is simpler than you might think: don't look for ideas, look for problems. A good ...
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December 5, 2022

Support small businesses and make someone’s dream come true

The next time you walk on the cobblestone streets of your town or city, it’s hard not to be captivated by the large buildings that surround you. But take a second and look at the smaller shops and eateries. Don’t just focus on what they sell or how they’re decorated — instead, think about who owns these businesses and their hopes for t...
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December 5, 2022

Your Brand Is What Others Say About You When You're Not In The Room

As a small business owner, it's important to understand that your brand is more than just your logo or the product that you sell. Your brand is what others say about you when you're not in the room. It's the sum total of all of your interactions with your customers, from the first time they see your advertisement to the experience they...
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December 3, 2022

You Deserve to be Surrounded by People Who Support Your Dreams

If you’ve ever been the only one in your friend group or family who is driven to achieve a certain goal, you know how hard it can be to stay focused. When the people around you don’t share your ambitions, it’s easy to feel like you’re not good enough or that you’ll never reach your goals. But the truth is, it’s okay to move on from peo...
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April 14, 2021

loyalBe Raises £725,000 for its Open Banking Loyalty Platform

Leading on from an exciting partnership with Visa, Belfast-based fintech company, loyalBe, has secured £725,000 investment in an oversubscribed investment round led by Techstart Ventures with support from Co-Fund NI and angels. The company plans to use the funds to expand into the Irish market with its bank-linked loyalty solution. Fou...
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April 8, 2021

Facebook and Instagram services suffer global outage

Facebook and Instagram users are currently unable to login and access the social media apps worldwide. According to the website DownDetector, which tracks outages, Facebook has been experiencing issues since around 10.25pm BST. On Facebook, an error message has also been reported with users not being able to browse the site. It reads: ...
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April 1, 2021

Stop with the Like-and Share Competitions

Do you find yourself constantly running social media competitions to get more likes and shares? It's not a bad idea, but it is only a short term gain on an engagement metric level. Like-and share competitions have been shown to be ineffective at generating conversions for your website. Why are they so ineffective? According to research...
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March 31, 2021

Hire marketing assistant Jarvis for $99 a month to increase your conversions!

Most small business owners don't have the time or skills to create high-converting copy for their website, ads, emails, and more. That's where Jarvis comes in. He provides a service that will help you generate high-quality copy for your marketing materials. It doesn't matter if you are running an eCommerce site, brick-and-mortar store,...
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March 15, 2021

Additional business support schemes announced for Northern Ireland

Finance Minister, Conor Murphy has announced £178 million in new business support grants. Making the announcement, Conor Murphy said: “These grant schemes, together with the 12 months rates holiday, will provide a lifeline for many businesses who continue to confront the challenges of COVID-19. This package of support will help busines...
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March 7, 2021

Man Down - 'Literally'

It's been almost 24 hours since I had my first vaccine - Oxford/AZ vaccine. I was lucky enough to have it in my local surgery unlike many others who have had to travel a considerable distance. As I write this I am lying in bed (10am) with severe shuddering, cold sweats, sharp shooting like pains throughout my body, headache, dehydratio...
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March 5, 2021

Being present in the world

I was waiting outside a coffee shop this afternoon for someone while they were getting their daily caffeine fix so I pulled out my iPhone and started scrolling through social media as a way to pass time. But for some reason, this time was different. I felt like there was an emptiness in the pit of my stomach that even scrolling through...
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March 4, 2021

A sneak peak at Triovia

You know how it feels when you’re in a whirlwind of activity? That’s what the last few weeks have been like for me building out Triovia. I’ve been working on content writing, video production and editing amongst other things. If you want to be part of Triovia’s private beta, keep reading… The pandemic has hit close to home for me. I’ve...
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March 4, 2021

Managing Ideas

Many people are creative and have ideas for new products, businesses, or things to create. This is a good thing for some because it never leaves them without something to do. Yet in practice these distractions can be more harmful than helpful when trying to focus on what really needs attention. I am currently building out Triovia, and ...
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March 4, 2021

Support small businesses and make someone’s dream come true

The next time you walk on the cobblestone streets of your town or city, it’s hard not to be captivated by the large buildings that surround you. But take a second and look at the smaller shops and eateries. Don’t just focus on what they sell or how they’re decorated — instead, think about who owns these businesses and their hopes for t...
Read more

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