"Stop talking about product." David Heinemeier Hansson has an important redirect for the way some business people refer to "products." Here are three excerpts.
Business people just can't stop referring to whatever their company makes as "the product". It's the great tell of whether someone's in it for the business or the beat.
"Product" reduces everything to a tradable commodity. A box that could really be any box, as long as it sells.
Make a car. Make a game. Make a camera. Just for the ever love of it don't make a "product".
What do you make?
What service are you offering?
Do you love it?
Are you proud of it?
His whole post is another must-readÂ
Business people just can't stop referring to whatever their company makes as "the product". It's the great tell of whether someone's in it for the business or the beat.
"Product" reduces everything to a tradable commodity. A box that could really be any box, as long as it sells.
Make a car. Make a game. Make a camera. Just for the ever love of it don't make a "product".
What do you make?
What service are you offering?
Do you love it?
Are you proud of it?
His whole post is another must-readÂ