Mohit Bansal

July 25, 2023

Getting users to try out your product for the first-time is a negotiation

Getting users to try out your product for the first-time is a negotiation for their time. 

Starting from the time they land on your website to sign up to perform the first adoption action to monetisation, it is a negotiation.

Maybe, I am suffering from the Frequency illusion, after reading "Never Split the Difference" by Chris Voss, which is a master book on negotiation. According to Voss, every conversation in life is a negotiation, and negotiation serves two functions: information gathering and behavior influencing.

Voss recommends asking questions that open the path to your goals in a negotiation, while making your counterpart feel that it was their idea and they have the power. Voss also mentions that logic alone does not win a negotiation. Using logic to outsmart your counterpart can make them feel dumb and lead to a failed negotiation.

Getting a user to try out your product for the first time is like an information gathering process where you should show empathy and care for the user. At every step, build more trust and nudge them reach an outcome that makes them feel like powerful.

Similarly, product that have a strong PLG motion going on, they do not tell value prop with logic. You do not beat the user with logic by telling. Because logic proves that they are dumb and the product is smart.

Instead, as in a negotiation, you ask the questions that open path to your goals. in showcasing your first-time product value, you nudge with steps to open paths to overall value. These micro steps are steps of micro value.
Help users understand in a way that makes them feel like they accomplished something. Show them and make them feel powerful.