Wishing everyone a joyful Dussehra! This festival reminds us that true victory lies not in indulging in power. We experience power in many forms: • Through fierce ambition (Tamas – the first three days), • Through wealth and desire (Rajas – the next three days), • Through knowledge and wisdom (Sattva – the final three days). Vijayadash...

Up for a tale? A tale about love, a tale about loss, and, well, a tale about how I ditched my childhood sweetheart, Chrome, for a sassy, sophisticated New Yorker named Arc. Now, before you get ahead of yourself, let me clarify. I'm talking about web browsers here. Yep, you heard it right. But hey, it's all part of the magic, right? Whe...

New games are fun to play, but are they really fun from the start ? Remember, playing CATAN for the first time. How many rules did we go through before we could play the game and experience the "Aha!" moment? Of course, we all had friends by our side, raving about the game, helped us get through the information overload. And finally we...

Have you ever wondered, why bad habits are so successful on us as compared to good habits. Bad habits naturally do one thing well, They pack value at every step, in the short term. By nature, good habits lack this. Even though they are high on value in long term, they get adopted by less number of people. Make your SaaS first time expe...

With more intelligence available to assist us, it's unlikely that the amount of information around us will decrease, and the path to building mindshare is not getting easier. To stand out of the noise and make users experience value proposition of your product has gone through various strategies. Freemium to free-trials, every strategy...

“That makes sense” We say this when we encounter something that is both novel and familiar. The complete picture may seem new and provide a fresh perspective, but its building blocks are recognizable. This applies to concepts and frameworks we encounter on Twitter and LinkedIn as well. Readers can better understand the novelty of an in...

Path to value is through smaller packets of value rather than value enabler information. Most common way to have low conversion rate for your self-serve motion is to have a large website that spends a lot of time explaining what, why and how. The scariest thing about this is that it makes you feel really smart and proud to have created...

Getting users to try out your product for the first-time is a negotiation for their time. Starting from the time they land on your website to sign up to perform the first adoption action to monetisation, it is a negotiation. Maybe, I am suffering from the Frequency illusion, after reading "Never Split the Difference" by Chris Voss, whi...

The top 1% of creative professionals in any particular field want to work for themselves. From coaching to consulting to designing to even developing an application, professionals who are really good at what they do, they want to work for themselves. Scoping creative projects at the start can be challenging. With problem statements tha...

A lot of times founders end up giving up before they can make users experience the core value they have already built. Building with a growth mindset is more important than building the complete core value. It is often said that if you will build, they will come but is that true. But I would like to add a phrase to it, “so that they ge...

------------------------------------------ 56k dial up modem promised us magic, access to a completely new world. It democratised us to who we want to be I am curious, I want to know, and I will create I get it I am powerful now, but where is everybody else I did not sign up for selling my attention for nothing No, media that is social...

Have you ever been in a social setting where different perspectives, opinions, and facts are being shared, but due to the lack of visual and tangible context, it turns into an ego game instead of a learning opportunity? These conversations could have been changing, but instead, they become a race to see who knows more. We all have bias...

In a world where standardization is advancing at an ever-increasing pace (especially in AI-world pace), how can tech products remain distinctive? Does constantly building more of the same lead us to an eternal cycle of mediocrity? Your story is your strategy for differentiation, and it is defined by what you do, not what you say. The a...

The concept of emergence is very powerful. It says that emergence is a property that is not designed or built-in, they are output not an input of a system. A system that allows fostering of the natural interaction and behaviour within a simple first principle constraint. Author gives an example of the phenomena of beautiful pattern for...

I see the value of a product in two logical units: the value that initially attracts the user (usually the tip of the iceberg), and the value that keeps them coming back. If you communicate the value that should keep the user coming back at the start of the journey, it can become too complex for prospective user to understand. Instead,...

Have you come across the term Product led growth. I have been using it loosely for over some months now. I finally got some time to take a deeper dive into it. Below is my perspective that is built over the things that are out there. While discussing startup ideas, we tend to talk about the GTM strategy that is unique and frugal. And, ...

Many successful founders have taken the route to building the first version of the product without talking to a set of potential users. On the other hand, there are many who have spent more time talking to potential users than they have on building the first version. They have been quite successful as well. Recently, while reading the ...