Hibai Unzueta

March 25, 2021

Design is about helping struggling humans

When you talk to people they often use the language of solutions. «I need a larger house» — but, do they? We talk about solutions because it's easier. They are tangible, and we're very inclined to believe that only if we had that thing our problems would fade away. Like a shortcut. Wishful thinking. It's not that easy. You got that lar...
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March 15, 2021

Why build it if the user can

When building software we sometimes wish we had a crystal ball and could anticipate what the user would like to, so that our tool could fit her like a glove. Just think about it. She goes "oh I wish I could see these numbers in a bar chart" just to realise a few milliseconds later a button that says "see this as a bar chart". This is n...
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March 5, 2021

Hello, World

I've been looking for a simple, spy-pixel-free newsletter. Unfortunately, most newsletter tools are about tracking and placing your attention on how many people you reach. That's not what I want to do. I'm here for the feedback. I'd like to get reactions to my thoughts. I'd like to find conversation partners, I'd like to evolve these i...
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