Jason Fried

November 19, 2021

Distracting? Is it?

In the course of designing user interfaces, and processing feedback about designs, one sometimes runs into a "That's distracting" comment about something specific in the design. You may even say it — or feel it — about something you're designing. What's distracting about it? Maybe something's too colorful. Maybe it's something regardin...
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November 10, 2021

Heard Something, Read Something, Saw Something [#10]

This is the tenth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...
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October 30, 2021

Fewer options can create more optionality

Designing products is one of my favorite things to do — period. There's a lot to love. The twists and turns, the surprises, the creative explorations, the collaboration, and the moments when things really come together. But it's the practical choices, the tough decisions, and the tradeoffs that really make the work challenging and inte...
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October 20, 2021

How we acquired HEY.com

As more and more people discover our new email service, HEY.com, I continue to get questions about how we acquired the domain name. While I can't tell you how much it cost, I can share the story behind the acquisition process. Here goes: — Back on June 9, 2018, I cold emailed help@hey.com: “Hey there– Curious… Would you entertain an of...
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October 19, 2021

Introducing Elaine Richards, our new COO

2021 kicked off a new era for Basecamp. One of renewed ambition and a desire to excel on a variety of fronts, simultaneously. We're no longer just going all-in on something we make, we're going all-out on everything we do. To get there, David and I realized we needed a peer, someone who can help us run the business day-to-day, and thin...
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October 5, 2021

Idea protectionism

On the 10th anniversary of Steve Jobs' passing, Jony Ive reflected on the man he worked with for nearly 30 years. It was a lovely remembrance, primarily orbiting the sanctity of the creative process and the burbling of ideas. It reminded me about something else Jony said about Steve in shortly after his death: “"And just as Steve loved...
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October 3, 2021

Heard Something, Read Something, Saw Something [#9]

This is the ninth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...
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September 14, 2021

Is a business different from a company?

Is there a difference between building a business or building a company? They've always seemed synonymous — interchangeable — to me, but now I think there's a difference. We just completed the search process for a new COO at Basecamp. It's essentially a brand new position at the company. We had a COO for one year about five years ago, ...
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September 4, 2021

Heard Something, Read Something, Saw Something [#8]

This is the eighth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard ...
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September 3, 2021

Tricks of the trade

Yesterday I was pruning trees with our landscaper. This was an aesthetic exercise — aiming to find a better balance of leaves, branches, light, shadow, density, open space, shape, etc. Part of this process was also getting rid of suckers, crossing branches, and limiting general verticality. We wanted the trees to look more relaxed and ...
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