Jason Fried

October 5, 2021

Idea protectionism

On the 10th anniversary of Steve Jobs' passing, Jony Ive reflected on the man he worked with for nearly 30 years. It was a lovely remembrance, primarily orbiting the sanctity of the creative process and the burbling of ideas. It reminded me about something else Jony said about Steve in shortly after his death: “"And just as Steve loved...
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October 3, 2021

Heard Something, Read Something, Saw Something [#9]

This is the ninth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard S...
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September 14, 2021

Is a business different from a company?

Is there a difference between building a business or building a company? They've always seemed synonymous — interchangeable — to me, but now I think there's a difference. We just completed the search process for a new COO at Basecamp. It's essentially a brand new position at the company. We had a COO for one year about five years ago, ...
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September 4, 2021

Heard Something, Read Something, Saw Something [#8]

This is the eighth post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard ...
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September 3, 2021

Tricks of the trade

Yesterday I was pruning trees with our landscaper. This was an aesthetic exercise — aiming to find a better balance of leaves, branches, light, shadow, density, open space, shape, etc. Part of this process was also getting rid of suckers, crossing branches, and limiting general verticality. We wanted the trees to look more relaxed and ...
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September 2, 2021

How ideas come together for me

First the idea hits. Then I think about it some more and it takes a direction. As I work through the direction, I’ll see another direction. Usually relatively similar, but different enough that it demands its own exploration. As I dig in into the problem, more layers and possibilities reveal themselves. Sometimes they point in entirely...
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August 26, 2021

Heard Something, Read Something, Saw Something [#7]

This is the seventh post in a new series I'm calling Heard Something, Read Something, Saw Something. I'll post these periodically whenever I can fill up three slots — one for something interesting I recently listened to, one for something I read that I liked, and one for something I saw that caught my eye. Hope you enjoy these. — Heard...
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August 23, 2021

Questions I ask when checking references

When hiring for key positions, speaking with references is important. For us, it's typically the last step in the hiring process. A phase for the final-finalists. Anyone who makes it to the final stage of the hiring process has already been well vetted for skill and disposition. We have a great sense of how they interview, and their to...
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August 18, 2021

The path to Basecamp 4

Something new is on the way. But first, some history. Basecamp Classic, the very first version of Basecamp, launched in 2004. In 2012, we followed up with the all-new Basecamp 2, the first major ground-up redesign in the product's history. Then we did it again in 2015 with Basecamp 3. We've been updating Basecamp 3 ever since, and toda...
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August 17, 2021

The difference between time and attention

A few years ago I realized that if I’m too busy to take something on, I shouldn’t say “I don’t have the time”. In fact, I often do have the time. It’s not that hard to squeeze in some extra time for someone. What I don’t have – and what I can’t squeeze in – is more attention. Attention is a far more limited resource than time. So what ...
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