Yesterday I wrote about a free event we were throwing which cost $100 to attend, but the full $100 was refunded at the door if you showed up. I said I'd share the results.
Ok, so the event was this morning. It went incredibly well.
Here are those results:
55 people paid $100 to attend. 50 of those people showed up. That's a 90% show-rate, which is exceptionally high for a free event. We will donate the $500 from no-shows.
The last event we threw didn't have the $100 price of admission. 84 people said they'd attend that free event, but only 38 actually showed up. That's only a 45% show-rate.
So this latest event had fewer absolute signups (55 vs. 84), but more people actually attended (50 vs. 38). And the show-rate was double (90% vs 45%). I'd say it's a win for everyone.
Yes small sample sizes here, but plenty of signal. We'll do it again at the next Breakfast with Basecamp event. And bottom line: It's just fun to give out $100 bills at the doors. Lots of smiles and an unusual shared experience is a great way to start the day.
Ok, so the event was this morning. It went incredibly well.
Here are those results:
55 people paid $100 to attend. 50 of those people showed up. That's a 90% show-rate, which is exceptionally high for a free event. We will donate the $500 from no-shows.
The last event we threw didn't have the $100 price of admission. 84 people said they'd attend that free event, but only 38 actually showed up. That's only a 45% show-rate.
So this latest event had fewer absolute signups (55 vs. 84), but more people actually attended (50 vs. 38). And the show-rate was double (90% vs 45%). I'd say it's a win for everyone.
Yes small sample sizes here, but plenty of signal. We'll do it again at the next Breakfast with Basecamp event. And bottom line: It's just fun to give out $100 bills at the doors. Lots of smiles and an unusual shared experience is a great way to start the day.
-Jason