Jason Fried

February 16, 2026

A new interview

A few weeks ago I sat down with David Senra (of the outstanding Founders podcast) to record an interview for his new podcast. It just came out yesterday.

We talked for about two-and-a-half hours and hit on all sorts of topics including:

  • Build Products for Yourself
  • Low Costs, Small Company, Enough Customers
  • Your Only Competition Is Your Costs
  • How 37signals Stays Lean
  • Rewriting Basecamp & Fighting Software Bloat
  • Why "Enough" Beats Growth
  • Product People vs. Business Shells
  • The "So What?" Mindset
  • Staying Close to Customers
  • The Reward for Good Work Is More Work
  • Six-Week Horizons & Compounding Decisions
  • Anti-Fragile Business With Tiny Units
  • Galápagos Product Design
  • Radical Authenticity Over Marketing Tricks
  • Rick Rubin & Intuition-Driven Building
  • Lightning in a Bottle & Knowing When to Stop
  • Defining Success: Pride in the Work
  • Independence Through Profitability
  • When Tech Adds Friction Instead of Value
  • Ruthless Editing & What Never Changes
  • Longevity as the Moat
  • Building by Intuition

I throughly enjoyed the conversation. It's probably the one that most accurately captures my current lens on business and life.

You can listen on Spotify here:
https://open.spotify.com/episode/3ecxE9JmIXyTouizVLQND7?si=c2b03e94c42e477f

YouTube here:
https://www.youtube.com/watch?v=BdDCtMA1gSw

X here:
https://x.com/davidsenra/status/2023049664195690506

...and of course wherever you get your podcasts. Look for the podcast called "David Senra". And don't just listen to my episode — David has interviewed a bunch of wonderful, insightful people. David is worth listening to.

Hope you enjoy!

-Jason

About Jason Fried

Hey! I'm Jason, the Co-Founder and CEO at 37signals, makers of Basecamp and HEY. Subscribe below to follow my thinking on business, design, product development, and whatever else is on my mind. Thanks for visiting, thanks for reading.