Jason Fried

April 4, 2024


I can fake enough. I can fake a lot.

But I’ve noticed there’s one thing in particular I can’t fake: Motivation.

And in the end, at least for me, it all comes down to motivation. I may have the talent, I may know the tricks, I may be able to go through the motions.

But if I deeply don’t want to do it, it won’t be good. Simple as that. It might get done, or more likely it may not, but it’ll be hollow. Something will be missing.

And that’s the spiral — doing empty work dissolves my motivation even more.

I’m more likely to do something I’m terrible at if I really want it, than something I’m great at that I don’t.

Motivation is my essential element. And you can’t mine it. It mines you.


About Jason Fried

Hey! I'm Jason, the Co-Founder and CEO at 37signals, makers of Basecamp and HEY. Subscribe below to follow my thinking on business, design, product development, and whatever else is on my mind. Thanks for visiting, thanks for reading.