New products don’t need to be revolutionary, life-changing, or disruptive breakthroughs to succeed.
Entire categories can roll downhill, gathering complexity as they go. Each product one-upping the next until more becomes too much. The cycle feeds itself, never satiated. Competitors locked in a loop of mutual destruction through perpetual over-improvement.
When that happens, the door cracks open for something new.
The newcomer doesn’t have to meet the others where they are. It just has to feel right — like someone opened the curtains and let the sun back in. The type of product that lets people exhale and say, “finally!”
Not groundbreaking. Just grounded. Standing where everyone else forgot to.
Entire categories can roll downhill, gathering complexity as they go. Each product one-upping the next until more becomes too much. The cycle feeds itself, never satiated. Competitors locked in a loop of mutual destruction through perpetual over-improvement.
When that happens, the door cracks open for something new.
The newcomer doesn’t have to meet the others where they are. It just has to feel right — like someone opened the curtains and let the sun back in. The type of product that lets people exhale and say, “finally!”
Not groundbreaking. Just grounded. Standing where everyone else forgot to.
-Jason