Jason Fried

February 25, 2021

Remote work is not local work at a distance

Back in the mid-90s, just as Netscape Navigator was giving us our first look at what the visual internet could be, web design came in two flavors. There was the ultra basic stuff. Text on a page, maybe a masthead graphic of some sort. Nothing sophisticated. It often looked like traditional letterhead, or a printed newsletter, but now o...
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February 24, 2021

The only metric that matters to me

At Basecamp we don't manage our products with numbers. No goals, no KPIs, OKRs, or WHATEVERs. We do keep a close eye on performance and speed numbers as they relate to infrastructure, serving up pages, and rendering screens, but that's the extent of our number gazing. We aren't flying blind — there are reports available. If you want yo...
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February 24, 2021

Foam, tape, shims, and glue

I'm having a new window system installed at my home office. And I'm finding it a wonderful microcosm of business — and life — itself. Here's what it looks like right now: Foam, tape, shims, and glue — they're holding the whole thing together. It's the guts, the organs, the cartilage, and the bones to keep things lined up, and upright. ...
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February 22, 2021

"Hey, World!"

I've never had a personal blog. It wasn't for lack of things to say, observations to share, or opinions to float. It was primarily because setting up a personal blog was just too much of a hassle. It felt formal, it required yet another tool, yet another place to write, yet another platform to pay for just one feature. I had to pick a ...
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February 22, 2021

I've never had a goal

I can’t remember having a goal. An actual goal. There are things I’ve wanted to do, but if I didn’t do them I’d be fine with that too. There are targets that would have been nice to hit, but if I didn’t hit them I wouldn’t look back and say I missed them. I don’t aim for things that way. I do things, I try things, I build things, I wan...
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February 22, 2021

The Obvious, the Easy, and the Possible

Much of the tension in product development and interface design comes from trying to balance the obvious, the easy, and the possible. Figuring out which things go in which bucket is critical to fully understanding how to make something useful. Shouldn’t everything be obvious? Unless you’re making a product that just does one thing – li...
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February 22, 2021

Give it 5 minutes

Years ago I used to be a hothead. Whenever anyone said anything, I’d think of a way to disagree. I’d push back hard if something didn’t fit my world-view. It’s like I had to be first with an opinion – as if being first meant something. But what it really meant was that I wasn’t thinking hard enough about the problem. The faster you rea...
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