In an engineering, product, and design (EPD) organization, collaboration can become strained when facts alone are used to drive decision-making, as people naturally tend toward defending their perspectives. James Clear’s insights on why facts don’t change minds are crucial here: simply presenting data doesn’t always lead to agreement, especially when team members feel their ideas are being challenged. Instead, building relationships, fostering trust, and being kind are essential for open collaboration.

In a high-stakes environment like product development, understanding that social bonds and emotional connections often shape our thinking is key. Knowing someone beyond their role, being kind, and investing in friendships within the team help create a space where new ideas are more openly considered. When people feel safe, respected, and heard, they’re more likely to engage in discussions that lead to innovative solutions rather than focusing on defending their views and ideas.

For EPD teams to thrive, it’s important to create a culture where kindness and understanding come first. People are more likely to change their views and believe in something when they trust those they work with. Building an environment where collaboration is built on mutual respect and positive relationships leads everyone working together toward the best solutions, rather than getting stuck in unproductive disagreements.

This is why I focus so strongly on building culture within the teams I lead and why I call myself an organization designer. Designing great products is far more than the user's experience; it's starts with the team's experience.