If you know me at all, you know as a designer I'm a bit unorthodox when it comes to frameworks and processes; I'm all about context over consistency. When it comes to context one of the most effective frameworks for understanding and influencing user behavior is BJ Fogg’s Behavior Model (FBM). While there are many models and frameworks...

When designing a SaaS product, two contrasting approaches often come into play: trusting your gut instinct and relying on user research. Both have their merits, but the key to success lies in balancing them effectively. Trusting Your Gut: The Power of Intuition As a product designer or founder, you often have deep industry knowledge, a...

Consistency is often hailed as a key principle in design, ensuring that users feel familiar and comfortable with interfaces. However, focusing too rigidly on consistency can sometimes lead to frustrating experiences. Instead, prioritizing context — designing experiences that adapt to a user's current needs and environment — leads to mo...

In product and design, the quest for the “right solution” often takes center stage. It’s natural to want to craft a product that perfectly addresses a challenge, using the latest technology or an innovative approach. But what if the focus on finding the perfect solution is misguided? I recall a time I was telling a friend about a produ...

The American healthcare system is absolutely borked. This isn’t just some theoretical rant about bureaucracy or insurance companies—this is coming from personal experience that has left me stuck in a maze of red tape, delay, and frustration, all because of a rash near my eye. A few weeks ago, I went to see my doctor about this rash. Si...

Being a designer I'm constantly looking at the world and trying to find opportunities for things to be improved. As far as I know, that's fairly natural for most creators and builders. So is "perfectionism". Or at least pushing yourself and your products to be as close to that ideal as they can be. Almost all of the people I know in my...

It's easy to tell the difference between good and great products. It's even easier to tell the difference between great and exceptional. It's usually the attention to detail that the builders put into it in the final days before shipping their product to the masses. You can see it in everything from consumer goods, to software, to food...