Jodie Cook

July 4, 2022

Create for a previous version of yourself

This way of producing is a gamechanger.

What so many people do is they think about their target audience and what content they might want to read or watch. But it’s often wildly inaccurate.

Aside from quizzing your audience like crazy the best way to create content that resonates is to imagine you are speaking to a former version of yourself.

Maybe it’s you at the start of your journey when you had no idea what to do.

Say and write and produce the stuff that would have been really useful to you at that stage.

Share how you solved the problems you solved.

When you are focused on helping a former version of you with exactly what they need, you will probably find that it resonates so much deeper.

Not only are those problems genuine, but you have the tried-and-tested solutions.

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