Jodie Cook

November 30, 2021

How do you want to feel today? [New book]

In the depths of the UK's first lockdown and with the uncertainty of business, life and travel, I wanted to create some certainty. After reading about the concept of a premeditation strategy (where you choose, in advance, what you will make happen) I loved the idea of being able to decide what type of day I could have. This book is an ...
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November 29, 2021

Staying stocked

Athletes cannot train or compete well on empty stores. They need to be well-rested, fed and hydrated. They need to know the technique and the rules and have developed the muscle mass or endurance. Entrepreneurs cannot lead well on empty stores. They need strong intuition, experience, and examples ready to draw on to choose the way forw...
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November 25, 2021

Ten things I know for sure (this week)

1. Early nights are the new luxury. 2. Once defined, your dream life is halfway there. 3. People who follow up get further than those who don’t. 4. Whatever triggers you requires further exploration. 5. Change your trajectory by changing your geography. 6. What we hold onto might be what holds us back. 7. Every part of your life is a c...
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November 22, 2021

Intentional energy

Our brains make up just 2% of our mass but they use 25% of our energy. Brainpower is expensive. Whatever we do and think about is taking energy away from somewhere else. Where are you expending brainpower on topics that just aren’t worth it? Here are twelve true wastes of energy that many of us fall into without realising. 1. Commentin...
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November 18, 2021

About frugality

Frugal means simple and plain and costing little, or economical regarding money or food. The word frugal conjures up images of scrimping and saving and living a meagre existence. Being tight and ungenerous and counting every penny. One way to be frugal is to check the price of everything. Search around for a better deal. Go without som...
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November 15, 2021

Being liked or being exceptional

The best leader I worked with had high standards of herself. She knew what was exceptional and what wouldn’t do. She questioned her methods. She asked for feedback. She was open to learning and she saw the detail others overlooked. She had high standards of others, too. When she led someone with similar high standards, the relationship...
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November 11, 2021

Buying time

Paying for a problem to be solved is not everyone’s first thought when faced with a challenge. Spending our own time to address an issue tends to be the default. Gallantly, we want to fix our own cars. Darn our own socks. To heroically put up our own shelves and plan our own holidays. We want to type up our own notes and spend our week...
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November 8, 2021

Can or must?

At any given time, you can do a lot of things. You can raid the fridge, you can watch YouTube, you can check your phone. You can call a friend, dance naked, check the score or make a purchase online. But there’s a huge difference between can and must. There are powers bigger than you working to turn a can into a must and control your d...
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November 4, 2021

Loving what you do, thought experiments, maximising your potential

Here are some of the articles written for Forbes during the past few months: The 5 everyday influences costing your potential Every day, these five influences keep you toeing the line and playing small. Subtract those elements of your life that don’t need to be there. The ones that are silently stealing your potential while you remain ...
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November 1, 2021

How far for the perfect shot?

During a day trip around Maui, Hawaii, the tour guide drew our attention to tourist mishaps on the island. On the road to Hana, on the easternmost point of Maui, the cliffs were steep and the waterfalls were high. Many of the edges had been cordoned off, but those in search of the perfect travel photo had jumped barriers and bored hole...
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