Jodie Cook

April 16, 2021

The danger of idols

I’m sure you would agree that you saw no one as beneath you. You could say with certainty that you treat others as equals and show respect regardless of their title or standing. But what about those you admire? Perhaps you put someone on a pedestal. See them as incredible or superhuman or something you could never be. Idolising them. I...
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April 14, 2021

Open wounds and battle scars

We rarely read the work of someone going through a tough time. Instead, we read the lessons they learned after they happen. It makes sense. When someone comes to us with their problems, we try to solve them. We offer solutions. The best solutions are those we already have. The ones we find when we search deeply inside ourselves. If som...
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April 12, 2021


You step up a level in any field by working at the level above before being rewarded for it. Get a publishing contract by writing an amazing book, as if you already have a contract. Get a pay rise by being so exceptional that a promotion is the obvious next step. Receive opportunities by being the type of person others want to collabor...
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April 8, 2021

Freedom from what, to do what?

Ask someone what they really want and they might say, “freedom”. But freedom on its own doesn’t mean anything. It makes no sense. The follow up question is, “freedom from what, to do what?” Freedom from answering client calls to write my novel. Freedom from a 9-5 to go surfing. Freedom from the weekly shop to watch TV. Freedom from dis...
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April 6, 2021

The world’s strongest

The 2020 SBD World’s Strongest Man was held in Miami, Florida, without a crowd. Competitors didn’t have their friends and family around them. There was no roar of an audience. The low-level applause came from sponsors and organisers but it wasn’t the same. Weights feel lighter with hype. Lifting that last atlas stone to a soundtrack of...
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April 2, 2021

Making "A"s

In his book, Greenlights, Matthew McConaughey explains why he shut down his production company and his music label. “I was making Bs in five things. I want to make As in three things.” Those three things: his family, his foundation, his acting career. Are you making Bs when you could be making As? What can you drop?
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March 31, 2021

The emperor’s new vision board

A well-known tale of literary folklore, the emperor’s new clothes represents something that is widely accepted as true due to a lack of willingness of most people to criticise it. Modern examples of this concept exist today in many aspects of life and work. One embodiment is an entrepreneur who focuses on mindset, strategy and vision b...
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March 29, 2021

On mental toughness

Build your reserves of mental toughness when you don’t need to, so they are there when you do. Here are fifteen ways to build mental toughness. Do the hard thing first: Look at your to-do list and see which task you have been avoiding or putting off. Do it first and do it well. Seek out the resistance and overcome it. Make the call, fi...
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