Jodie Cook

September 22, 2021


Nearly everything you see as black or white actually lies on a spectrum. For every concept, each of us have our own imaginary range which dictates how it’s defined in our mind. Consider these words: Workaholic Awkward Risky Worthless Where one sees a workaholic, another sees someone who has found their calling and is barrelling forward...
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September 20, 2021

On serendipity

I love chance. Luck, coincidence, mysterious connections. That person you meet on the train, who happens to be in the market for your company’s skills. The lady you bump into whose recommendation was exactly what you needed. The books someone mentioned that turned out to be your favourite. The phrase you overheard that became your mant...
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September 17, 2021

The last day on earth test

If today was your last day on earth, would you be pleased with how you spent it? Did you make the most of every minute, treat people well, laugh lots and keep perspective? Did you act true to the best version of yourself, or were you irritable and rubbish company? Did you do things that moved you forward or held you back? If you repeat...
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September 15, 2021

Playing bigger games

It takes just as much effort to be miserable as it does to be happy. It’s just as easy to criticise as it is to compliment. Entrepreneurs running impressive, game-changing businesses work just as hard, for just as long, as those running small ones. Elon Musk probably puts in the same hours as a restaurant owner, he’s just chosen a diff...
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September 13, 2021

Everything is borrowed

Everything you have isn’t really yours; you’re simply borrowing it. Your family and friends don’t belong to you. You don’t own your partner. They aren’t going to live forever and neither are you. One day you’ll drive your car for the last time. One day your house, garden and office will belong to someone else. Ownership of anything is ...
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September 10, 2021

Champions do extra

Turning up to do the minimum before clocking off is not what champions are made of. Meeting specifications. Delivering the brief. Reaching the target. Doing the least of what’s expected. Champions see standards and exceed them. They go over and above the spec and they challenge the brief. They want to do more. They ask how they can. Th...
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September 8, 2021

Having something to prove

Opponent, nemesis, arch rival, competitor. Trendy words used to describe someone who isn’t us. Perhaps we cross paths or share goals, perhaps only one of us can win. Perhaps they’ve underestimated us in the past. They never gave their support, only their doubts. In sports and business there’s often focus on this other person. Superhero...
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September 6, 2021

Instant awakening

The Japanese word “satori” translates to “instant awakening”. It refers to when a realisation is immediate rather than gradual. It means change can happen straight away, like a lightbulb moment. It’s that mantra that resonates so deeply it instantly changes how you think. That book you read that sparks instant ideas. The song with the ...
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September 2, 2021

North star check

In Tucker Max’s book, The Scribe Method: The best way to write and publish your non-fiction book, he advocates constructing what he calls a north star check. The format of the north star check is: I will use my book to target [primary audience] by teaching them [primary audience benefits gained or problems solved], which will lead to m...
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August 31, 2021

Overcoming tech addiction, turning customers down, four books to change your business and life

Here are the articles written for Forbes during August: Overcoming technology addiction: three experiments to try now In the last few hours of your life, you will not be reading the news or scrolling your Twitter feed. In the last few hours of your life, when you reminisce about the time you had and the impact you made, you will not wi...
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