Jodie Cook

June 11, 2021

Rejection letters

For a reason I don't quite know, I kept all the rejection emails I received when applying for jobs and graduate schemes after university. Perhaps my former self knew I would be writing this with a smile one day. Three are included below but there were many more. Supermarkets, banks, the NHS, even KFC. All rejections. Finally, I was acc...
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June 9, 2021

Why you can’t seem to ignore your email

We are social beings, you and me. We evolved to live in groups and create connections with tribe members. Technology advancements since caveman times mean we have myriad ways to connect to others, email being one of them. Our primal brains seek the same connections they always have. Whilst we can rationalise that our overflowing inbox ...
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June 7, 2021

Judgment is separation

Passing comment or opinion on the actions, appearance or words of another person creates distance. In your mind, it puts you above them. You feel you have a right to be heard. It creates disdain and superiority. On a long enough timeframe, separation leads to loneliness. Loneliness leads to suffering. Sooner or later, someone will need...
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June 3, 2021

Why I sold my company

In August of 2011 I was twenty-two and fresh out of a graduate scheme, so I decided to start my own social media agency. My business plan was two words: get clients. Over nearly ten years I had a wonderful time building a brand and working with inspiring people, fabulous clients and team members. In March, the agency was acquired by a ...
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June 1, 2021

Before you rush back to normal

Life feels like it’s getting back to normal but it might be a trap. 2020 and its forced changes showed us that something was wrong. Very wrong. We had to take five steps back to reassess and reorganise. In doing so, we lost some freedom but we found ourselves. Sure it was tough, but there were countless silver linings for each of us. S...
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May 28, 2021

Errors leaders make, jack of all trades, how to find a coach

Here are the articles written for Forbes during May: Seven common errors great leaders don’t make Tiny cracks can undermine the actions of an otherwise brilliant leader. They start small and build, until they take over and it’s too late. Why being a jack of all trades is essential for success "Jack of all trades" has become somewhat of...
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May 26, 2021

Don’t find time, steal it

You’ll probably never find the time to renovate that room or darn that sock or write that novel. The space to create that masterpiece or pen that musical won’t just fly into your calendar. Time is not found. Time is snatched and stolen. It’s a minute here and there to jot down ideas. It’s that key bit of research whilst on hold or in a...
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May 24, 2021

On doing nothing

Going forward with the wrong thing, the suboptimal allocation of your time or attention, costs more than just doing the wrong thing. There’s all the gain of what the right thing would have brought. Now that time is spoken for, now you’re spoken for, the right thing cannot find you. A calendar filled with 7/10s is the cost of the 10s th...
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May 21, 2021

Sticking labels on people

People become what we label them, especially kids. The kid labelled as clumsy will start tripping over more because they take on that trait. In turn, that reinforces the label and becomes a self-fulfilling prophecy. The creative one, the academic one, the nervous one, the loud one. It’s said, it sticks, it becomes who we are; part of o...
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May 19, 2021

The key to heaven and hell

During a trip to Honolulu, physicist Richard Feynman spoke with a Buddhist temple’s tour guide, who explained the Buddhist religion for tourists. On each tour, the guide left attendees with a proverb of the Buddhist religion that Feynman never forgot: To every man is given the key to the gates of heaven; the same key opens the gates of...
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