Joe Corkerton

May 15, 2022

Stories and reference frames

Stories are important. They are the primary medium through which we communicate. But why is that the case? What is it about stories that makes them so fundamental? Stories are used to share experiences and perspectives. They allow us to understand what other people have been through. However, this doesn't fully encapsulate their utilit...
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March 10, 2021

The two types of technology companies

There are two different types of technology companies - deep tech companies and product tech companies. There are significant differences between how these companies work and the types of people who work at them. Think of Airbnb. From a technology point of view, Airbnb is just a website. There’s nothing technically challenging about bu...
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March 10, 2021

Work, motivation and purpose

Why do we work? The simple answer is to make ends meet and pay the bills. Once you've got past survival, the next challenge is to find happiness and purpose in your work. This leads to the question - how do you choose a particular profession? Maybe it's because you have the right skillset for the role, but skills can be learned and the...
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March 10, 2021

How not to run a company

Imagine that you are the CEO at a technology company. How do you decide what your software developers should be working on? As you know the most about the company, you and your senior leadership team are best placed to figure out the solution. You start with the most pressing problem, and then decide on how to fix it. Maybe your key pr...
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March 10, 2021

Thinking long term

I have had acute pain in my right knee for several years, which has only been getting worse over time. I had mostly ignored it, or tried to compensate for it by using a spacer on the bottom of my right cycling shoe. Treatment had been put off for so long because I thought it was a minor issue, and I didn't want to spend money on fixing...
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