Often the thing you use most and take for granted is the most important in your life. However, we don't often consider it important until something goes wrong. Think about having a cut at the end of any finger.

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Transcript

Since the dawn of the internet, the only constant has been email.

Using it, sending it, having it set up, probably your first thing that you ever created.

It's email and it's never changed.

And in business, the way you communicate with the outside world is email.

It's nothing else.

When you want to create an account online, they need your email.

Email is the only constant when it comes to the internet. So we have to protect our email. We have to make sure that it works in such a way where it's not too complicated.

However I have many clients that have always have an issue with email. Whether it's not working, whether they can't send, whether they have too many emails coming in, whether they have too many notifications, newsletters, just everything, tags, whatever.

The main constant, it being email, is the main thing that most of my clients have issues with.

So when people say to me, why do I keep posting my inbox with nothing in it?

It's because I want to show that that is possible.

If email is the only constant and it's the thing that will never change, you've got to make sure that that foundation of your business, of your Internet life is safe, secure and working.

And the only way to do that is to simplify it all by getting rid of folders, by getting rid of tags.

Tags can be useful, but generally getting rid of folders and tags, making sure that you don't have too many mailboxes so your email application isn't constantly working all the time.

There's so many different ways.

And the main thing is please use your own domain name when it comes to email.

Don't use a gmail.com when you're using for your business.

I mean, it's so unprofessional and it's just not great.

There's so many little things.

So email is the constant.

You have to create it in such a way where you can work with it and as secure as possible.

If you have any questions, let me know.

The main thing is keep it secure.

Please keep it secure.

Anyway, have a great day.

If you have any questions, put them down below and email me.

There will be a link here somewhere.

I'll see you next time.

Ciao.