It’s so counter-intuitive, especially when Tech Minimalism tells us the opposite, but sometimes it’s better to add something to your toolkit that helps us simplify our business.

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Transcription

It's been a while.

I can't believe it's been, what, a couple of months.

I haven't made a video now.

And I was kind of stuck in a way, how I run my business and the things that I do.

But something kind of sparked an idea.

And the idea of actually being able to add more things to simplify.

Now, that's so counterproductive and counterintuitive and counter what Tech Minimalism is, i.e. taking things away.

But there are times where you have to add things for you to be able to do more work.

And I'm not talking about productivity.

I don't, as you know, I don't like the word productivity because I don't think productivity exists.

And I'll make a video about that probably later this week.

But being able to add tools, add things in your arsenal to make your life easier.

Again, what's the point of adding stuff?

So for instance, TextExpander.

Now, TextExpander is like a snippet expander.

You type in something and it writes something out.

This isn't a video about TextExpander, but that's what TextExpander does.

But obviously, we don't need that because we can just type.

But adding that tool enables us to do our work better and quicker.

So adding something to be able to do things easier.

Now, I struggled with, and as you know, I've struggled with my business. in the sense of what should I call it and what's going on and so on.

And I had a conversation with Eldar, who's just awesome.

He makes templates, blocks templates.

I'll put a link down below.

And I've known him for a long time.

He watches my videos and stuff.

And we spoke about how I should move forward.

What should I do?

And it turns out I had to add something to my business, and able to make it easier for people to understand. what I do because when people went over to macjunky.com, he's like, well, he's an Apple guy.

Why is he talking about Tech Minimalism for?

And when someone went to my personal website, when it was my personal name, they couldn't understand what was he doing Apple stuff for if he's talking about Tech Minimalism.

So what I've done is basically divided the two.

So effectively added another website, added another thing, which causes me headaches because I want everything in one place. for marketing and clear a choice that someone could make as to what they're hiring me for are different.

So, yeah, I've added this website as my personal website and then MacJunky, which is my company effectively, which is all my Mac stuff, my bread and butter, the things I, a thing I love doing as a separate entity.

So sometimes adding something could actually be beneficial.

So I'm going to see how this goes for the next few months.

I'm not going to change it tomorrow or whatever, but have a look around here and let me know what you think down below.

Anyway, have a great day.

As always, keep it simple.

I'll see in the next one.

Ciao.