Klark Brown

July 27, 2025

Marker 06: Revenue Is Vanity, Profit Is Sanity

Big numbers don’t mean big results. If you’re not keeping it, you’re not winning.


What Good Is Growth if You’re Broke?

I’ve met countless owners with monster revenue and microscopic peace.
They run fast, grow hard, and stress constantly.

Why?
Because their business is addicted to volume, not value.

More jobs. More teams. More chaos.
And somehow… less profit.

We Don’t Play That Game.

At Restoration Advisers, we measure success by what’s left after the dust settles.
After payroll. After subs. After fuel, insurance, overhead, and stress.

What’s left?
That’s what builds a business.

You Don’t Need to Be Big. You Need to Be Built Right.

We’re here to build businesses that last, without needing to chase a new job just to survive.

We choose:
  • Clean margins
  • Focused teams
  • Clear math

Not revenue ego.

Want more?
This is Marker 06 of 41 from 41 Markers. Get your very own copy: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 07 in your inbox tomorrow: Bias Toward Action.


Keep the money. Lose the ego.

—Klark

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About Klark Brown

I spend a larger amount of my time than I should doing my small part improving this industry. I give people ideas and inspiration. Why? Because the momentum of 12,000 people working towards one thing is stronger than 1 person.

In exchange I ask that if you would like to get experienced and successful help from people who have DONE it, you reach out to us. We love what we do, and you will to. 

If you are a Restoprenuer™️ and want a guide (think Yoda to Skywalker) to help, thats what we do. www.restorationadvisers.com or simply reply to this email.