While everyone’s chasing the whales, the real builders are catching consistent wins in quieter waters.
Chasing Big Isn’t Always the Win
Chasing Big Isn’t Always the Win
Most of the market is obsessed with volume, prestige, and headline clients.
But that path is:
crowded.
political.
noisy.
But that path is:
crowded.
political.
noisy.
You get squeezed.
You get ignored.
You get trapped in pricing wars and ATTENTION hell.
You get ignored.
You get trapped in pricing wars and ATTENTION hell.
Go Where the Work Is Underserved
In the Fortune 5 Million, you can:
In the Fortune 5 Million, you can:
- Build real relationships/ community (our jam)
- Command fair pricing
- Deliver better service
- Actually enjoy the work. No, LOVE the work.
It’s not glamorous.
But it’s good. And it works.
Want more?
This is Marker 16 of 41 from 41 Markers. It reads better on a paperback: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 17: No Nesting in the Office.
This is Marker 16 of 41 from 41 Markers. It reads better on a paperback: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 17: No Nesting in the Office.
Be the builder who knows where the real game is played.
—Klark
