Klark Brown

August 10, 2025

Marker 20: Expect the Why Question

You don’t need to have all the answers. But you’d better be able to explain your decisions.

 If You Can’t Defend It, Don’t Do It
Good teams ask good questions.
And great leaders don’t flinch when they’re asked:


“Why are we doing it this way?”
 “Why now?”
 “Why not that option instead?”


Defensiveness kills trust.
Clarity builds it.

The Why Question Sharpens Everyone
When we expect “Why?”, we:

  • Think deeper before acting.

  • Cut weaker ideas earlier.

  • Clarify our priorities.

  • Build a culture of thoughtful action.

Because we always have” is a terrible reason.
So is “Because I said so.”


Want more?

This is Marker 20 of 41 from 41 Markers. You can get your own copy here: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 21: Delay: The Big F.U.
(Spoiler: It’s not about profanity. It’s about paralysis.)

Leadership isn’t about control. It’s about clarity.

—Klark

About Klark Brown

I spend a larger amount of my time than I should doing my small part improving this industry. I give people ideas and inspiration. Why? Because the momentum of 12,000 people working towards one thing is stronger than 1 person.

In exchange I ask that if you would like to get experienced and successful help from people who have DONE it, you reach out to us. We love what we do, and you will to. 

If you are a Restoprenuer™️ and want a guide (think Yoda to Skywalker) to help, thats what we do. www.restorationadvisers.com or simply reply to this email.