Klark Brown

August 21, 2025

Marker 25: The Client Isn’t Always Right. But They Always Matter

Being right doesn’t give you permission to be condescending.

Clients Want to Be Led. Not Lectured

Yes, you’re the professional.
Yes, you know the code.
Yes, you’ve done 500 of these jobs.

But that doesn’t make the client your adversary.

It makes them your responsibility.


Respect > Ego

Great businesses are built on:

  • Clear boundaries
  • Calm education
  • Firm pricing
  • Empathetic authority

You can hold the line without raising your voice.
You can lead without putting anyone down.

They Might Not Remember the Invoice. But They’ll Remember How You Made Them Feel.

Set the tone.
Set the expectation.
Keep the relationship.

Want more?
This is Marker 25 of 41 from 41 Markers. Grab your own classic copy here: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 26: Vision Leaks.

Lead the client with strength. Serve them with grace.
—Klark

About Klark Brown

I spend a larger amount of my time than I should doing my small part improving this industry. I give people ideas and inspiration. Why? Because the momentum of 12,000 people working towards one thing is stronger than 1 person.

In exchange I ask that if you would like to get experienced and successful help from people who have DONE it, you reach out to us. We love what we do, and you will to. 

If you are a Restoprenuer™️ and want a guide (think Yoda to Skywalker) to help, thats what we do. www.restorationadvisers.com or simply reply to this email.