Klark Brown

August 23, 2025

Marker 27: Simple Is Strong

Clarity is kind. Vague is cruel.

Complexity Looks Impressive.

But It Doesn’t Scale.

Most of the time, we overcomplicate things to prove we’re smart.
Or to protect ourselves from being wrong.
Or to avoid making a decision.

The truth:
Strong businesses are simple.
Strong leaders are clear.

Simplicity Drives:
  • Faster training
  • Stronger systems
  • Cleaner accountability
  • Better client experiences

If your team’s confused, your clients are already frustrated.

Audit Everything for Clarity
  • Can a new tech follow it?
  • Can your ops team explain it in one sentence?
  • Can your client repeat it back?

If not.
Simplify.

Want more?
This is Marker 27 of 41 from 41 Markers. The paperback is available here: https://books.by/restoration-advisers-books/41-markers
[Subscribe here] to get Marker 28: Character Over Charisma.

Simple scales. Complicated breaks. Clean it up.

—Klark

About Klark Brown

I spend a larger amount of my time than I should doing my small part improving this industry. I give people ideas and inspiration. Why? Because the momentum of 12,000 people working towards one thing is stronger than 1 person.

In exchange I ask that if you would like to get experienced and successful help from people who have DONE it, you reach out to us. We love what we do, and you will to. 

If you are a Restoprenuer™️ and want a guide (think Yoda to Skywalker) to help, thats what we do. www.restorationadvisers.com or simply reply to this email.