Klark Brown

September 26, 2025

Marker 30: Stop Asking People to “Buy In.”

If you’re always selling your vision, you may have built it alone.

Buy-In Is Fragile. Ownership Is Fierce.

Do you know the difference?:

  • Buy-in requires persuasion
  • Ownership creates alignment
  • Buy-in says “you did this”
  • Ownership says “we’re doing this”

If your team just nods along in meetings and ghosts the follow-through?
That’s buy-in. And it’s weak. Many of the accountability issues can be tied to this. 

Build Systems With Them....Not For Them

Involve your team in:

  • Process creation
  • Client experience decisions
  • Field solutions
  • Culture standards

You’ll get better ideas.
Stronger commitment.
And way less ghosting.

Want more?


This is Marker 30 of 41 from 41 Markers.
I've got a copy waiting for you here: https://books.by/restoration-advisers-books/41-markers

[Subscribe here] to get Marker 31: Balance Is Bullsht.*

Let them build it with you. That’s where the fire comes from.
—Klark

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About Klark Brown

I spend a larger amount of my time than I should doing my small part improving this industry. I give people ideas and inspiration. Why? Because the momentum of 12,000 people working towards one thing is stronger than 1 person.

In exchange I ask that if you would like to get experienced and successful help from people who have DONE it, you reach out to us. We love what we do, and you will to. 

If you are a Restoprenuer™️ and want a guide (think Yoda to Skywalker) to help, thats what we do. www.restorationadvisers.com or simply reply to this email.