The Point of No Return Isn’t a Threat. It’s a Threshold.
A Restoration business (any business) isn’t hard because it’s uncertain.
It’s hard because you have too many exits.
You start with a dream, a little money, and a long list of backup plans.
Then you say you're "all in," but you keep the door cracked.
You know, just in case.
Then you say you're "all in," but you keep the door cracked.
You know, just in case.
A side hustle.
A part-time job.
A resume still polished and ready.
Old contacts on speed dial.
A second parachute tucked under your seat.
The truth?
A part-time job.
A resume still polished and ready.
Old contacts on speed dial.
A second parachute tucked under your seat.
The truth?
As long as the exits are there, you’ll keep reaching for them.
You’ll likely hold back.
You’ll propably play careful.
You’ll even might move like someone who still has one foot on the dock while trying to sail the damn ship.
You’ll likely hold back.
You’ll propably play careful.
You’ll even might move like someone who still has one foot on the dock while trying to sail the damn ship.
That changes the day you hit your PNR—Point of No Return.
It’s a term from aviation. Pilots use it when they’ve flown far enough that turning around isn’t an option.
Too much fuel burned.
Too far gone.
Destination or crash.
No in-between.
It’s a term from aviation. Pilots use it when they’ve flown far enough that turning around isn’t an option.
Too much fuel burned.
Too far gone.
Destination or crash.
No in-between.
In business, the PNR is less precise. Harder to spot and almost impossible to admit...out loud.
It sneaks up on you.
Sometimes it’s the day you make payroll with your own credit card.
Sometimes it’s when you fire your biggest client because they were killing your soul.
Sometimes it’s the moment you realize no one’s coming to save you.
Not the market, not your mentor, not your past life.
It sneaks up on you.
Sometimes it’s the day you make payroll with your own credit card.
Sometimes it’s when you fire your biggest client because they were killing your soul.
Sometimes it’s the moment you realize no one’s coming to save you.
Not the market, not your mentor, not your past life.
You look around, gulp, and realize:
There’s no going back.
Even if you wanted to.
There’s no going back.
Even if you wanted to.
And you know what?
That’s the moment everything changes.
That’s the moment everything changes.
The fear doesn’t disappear, but it gets replaced.
Replaced with focus.
Urgency.
Resourcefulness.
Power.
Replaced with focus.
Urgency.
Resourcefulness.
Power.
You stop daydreaming about other options.
You build the option in front of you.
You build the option in front of you.
That’s the beauty of the PNR.
It burns the boats without the ceremony.
No speeches. No big leap of faith. Just a quiet shift inside:
“I’m already too far in.
I have no choice but to land this thing.”
It burns the boats without the ceremony.
No speeches. No big leap of faith. Just a quiet shift inside:
“I’m already too far in.
I have no choice but to land this thing.”
So maybe you're wondering why you're stuck…
why you're circling but not soaring…
check the exits.
why you're circling but not soaring…
check the exits.
You may not need more strategy.
You might just need to cross your damn PNR.
It's coming, don't worry.
-K
You might just need to cross your damn PNR.
It's coming, don't worry.
-K
PS. I made this cool free checklist for you.