Software is often dull. Futile. Other times it usurps you, preys on you, sells you, or attempts to make you addicted.

User-centered, exciting, and profitable software often seems like long-lost magic.

And then there's HEY with its message. The novel and romantic one, sent to awaken and revive an old decrepit technology. A completely new take on e-mail. HEY divides, but in a good way: the important, the interesting, and the invoices. Imbox, The Feed, and Paper Trail. You no longer dig for stuff; HEY just helps you reveal what you're looking for. It just feels right. Necessary even.

A playful and delightful e-mail experience. Imagine describing e-mail this way before HEY.

HEY is not an attention-grabbing predator, trying to keep you using the app at whatever cost. Quite the contrary. All notifications are off by default. You screen what is allowed to arrive in your imbox, and you can cover already read e-mails to avoid drifting away when checking what's new. HEY is there to serve you, at your own leisure, not to disturb you.

Imagine how far we'd go if all software craftsmen treated software and its users with such care. If we challenged the ordinary daily. Could we make a brand new browsing experience?

Thanks for making me excited again, have a long and successful journey. Godspeed, HEY!