There’s outrage over 10 minute deliveries. There’s snapshots of Japanese fast food with boiled egg sandwiches and fresh sushi on the 7/11 store shelves. 

Why can’t we have the same options? The fault lies not on our store shelves, but in our food preferences. 

Zepto sells the same sugary beverages, stale sandwiches, cream puffs, samosas and puffs Indians have been thulping since independence at local bakeries near homes, schools and offices. 

Of course zepto brands it better with more elaborate packaging than the newspaper and brown bags we are used to eating out of. 

The question for the consumer. Why are you outraged over what is being sold ? 

They are selling you only what the data tells them you buy. If you want avocado salads, defatted peanut ladoos and protein shakes, they will most definitely sell you those things. 

Are we pissed with the bad driving habits it encourages? So Indian roads are pleasant sans the delivery guys rushing to meet the 10 minute mark? If I had 100 bucks for every time an MTC or ECR bus driver tried to kill me, I could afford to be Anushka and Virat’s neighbour in London. Aggressive autos and rash pulsars are a cliche in my neighbourhood. 

Shaming Zepto or other corporations for using the talent that we have on the roads that we foster to deliver the garbage that we eat feels unfair. To zepto, blinkit and whoever else wants to deliver a bag of lays, a can of coke and a stale egg puff to you in 10 mins. The person to blame is the person eating those 500 cheap calories. Convienience can be healthy and safe. If we demand it.