“We don’t want to make a book that looks like it was made in 1935, we want to make a book the way they made the book in 1935,” Coudal says. “That’s a real distinction. we’re not trying to be retro; we’re trying to reproduce previous techniques because we like the results these techniques came up with.”
Jim Coudal
The fact that we make two barbells or one single bespoke back extension or belt squat unit at a time introduces a simple constraint for our equipment endeavour:
We don’t have access to pop pins, hydraulic adjustment, bearings, sliding tubes for adjusting benches and other simple parts that are considered a standard issue on commercially available gym equipment.
Instead we engineer our equipment to work with what’s available. Knurling, welding, lathes, laser cutting, heavy bolts and nuts, drilling produces equipment that functions perfectly but looks less ‘slick’.
But between the high gauge stainless steel, careful planned tolerances and very few moving parts, we have equipment that never breaks down, does not fail and requires no repairs. Even the parts that need replacement like cables and foam pads are simple to install.
In simple words: we are constrained by our tools and parts bin. But we made that an advantage by designing simpler equipment that is more reliable by using tools that have been around decades. That results in equipment that will improve the quality of lives for generations to come.
Jim Coudal
The fact that we make two barbells or one single bespoke back extension or belt squat unit at a time introduces a simple constraint for our equipment endeavour:
We don’t have access to pop pins, hydraulic adjustment, bearings, sliding tubes for adjusting benches and other simple parts that are considered a standard issue on commercially available gym equipment.
Instead we engineer our equipment to work with what’s available. Knurling, welding, lathes, laser cutting, heavy bolts and nuts, drilling produces equipment that functions perfectly but looks less ‘slick’.
But between the high gauge stainless steel, careful planned tolerances and very few moving parts, we have equipment that never breaks down, does not fail and requires no repairs. Even the parts that need replacement like cables and foam pads are simple to install.
In simple words: we are constrained by our tools and parts bin. But we made that an advantage by designing simpler equipment that is more reliable by using tools that have been around decades. That results in equipment that will improve the quality of lives for generations to come.