[This post was originally published on March 8, 2018 on https://www.gugliotta.legal/blog] Let’s pretend for a little bit. C’mon, bear with me here. Imagine that you — yes, you! — are an aspiring artist. Maybe you craft in wood. Maybe you write novels or poems. Perhaps you take stunning photographs. If you want to spice things up, imagi...

[This post was originally published on February 16, 2018 on https://www.gugliotta.legal/blog] You may see several indicators of trademarks in the wild. Either ™, ℠, or ®. ™ and ℠ indicate trademarks and service marks, respectively. These marks alert the public — and one’s competitors — of your trademark claim, regardless of any applica...

[This post was originally published on February 12, 2018 on https://www.gugliotta.legal/blog] It’s a great time to be an Amazon executive and, more importantly, an Amazon seller. With its recent quarterly earnings report, Amazon is officially the third largest company in America, with a market valuation in excess of $685 billion. In co...

[This post was originally published on January 17, 2018 on https://www.gugliotta.legal/blog] Amazon Brand Registry is a fairly new program designed to protect an Amazon seller's brand. Brands are powerful tools, as they allow the customer to easily and quickly identify the source of the goods they buy. When a brand has a strong identit...

[This post was originally published on January 17, 2018 on https://www.gugliotta.legal/blog] Like many business owners these days, you probably have some sort of presence, and do some amount of business, on social media. You may even do business exclusively on social media — specifically on popular sites like Facebook and Twitter. What...