Nick Seferos

April 13, 2021

The most dangerous phrase in business

That’s the way we’ve always done it.

The most dangerous phrase in business. It simbolizes the idea that innovation and development is unimportant. It’s a phrase that says “we’re slowly dying”.

It’s not to say that you should always switch to the latest and greatest. A stable and mature core is important, it’s something to lean on and use as leverage when trying new things. But never trying anything new for the sake of not wanting to shake anything (or truly innovate and grow) up is a death sentence for any company.