Why predefined paths are so appealing to people?
Education and religion are two areas where you have only a bunch of predefined paths to follow. Some are enforced by law (like children education) and some by moral grounds (like how to behave in this or that situation).
In a business view you have a clear example on predefined path that does a lot of success: CrossFit. The brand growth is impressive. The core is just a bunch of normal exercises reorganized and combined with sparkles like community camaraderie: a path to follow.
Maybe it's because those paths are somewhat proven: people walked it and got what they want.
Most people don't like risky outcomes. I've heard in a Ecomcrew podcast with Geno Wickman that only 4% of people have the characteristics to become entrepreneurs.
I've always loved to try new ideas. Maybe that's is why I've never liked religion and only made the necessary to finish school and graduate.
So, if people love walked paths, the challenge as a business owner is to create one and find those people who are able to first walk new paths until you can prove that your path works. This is when you will change your marketing efforts to a different (and much bigger) set of people.
This brings me the notion of "creator of paths" and "implementer of proven paths". Not much difference from the "visionary-implementer" on EOS Gino Wickman's business system.
The more I think about this, more the pieces fit together. Imagining a literal path when developing new products and services can be a powerful way to set the ground for people that will buy from you.
Show the way to your first batch of customers and use their achievement to prove to others that your path works.
Education and religion are two areas where you have only a bunch of predefined paths to follow. Some are enforced by law (like children education) and some by moral grounds (like how to behave in this or that situation).
In a business view you have a clear example on predefined path that does a lot of success: CrossFit. The brand growth is impressive. The core is just a bunch of normal exercises reorganized and combined with sparkles like community camaraderie: a path to follow.
Maybe it's because those paths are somewhat proven: people walked it and got what they want.
Most people don't like risky outcomes. I've heard in a Ecomcrew podcast with Geno Wickman that only 4% of people have the characteristics to become entrepreneurs.
I've always loved to try new ideas. Maybe that's is why I've never liked religion and only made the necessary to finish school and graduate.
So, if people love walked paths, the challenge as a business owner is to create one and find those people who are able to first walk new paths until you can prove that your path works. This is when you will change your marketing efforts to a different (and much bigger) set of people.
This brings me the notion of "creator of paths" and "implementer of proven paths". Not much difference from the "visionary-implementer" on EOS Gino Wickman's business system.
The more I think about this, more the pieces fit together. Imagining a literal path when developing new products and services can be a powerful way to set the ground for people that will buy from you.
Show the way to your first batch of customers and use their achievement to prove to others that your path works.
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Rafael Slonik
Rafael Slonik