Robbie Maltby

March 14, 2021

[Part 1] Starting a business

The hardest part of starting a business is knowing what to offer to people.

If you get this wrong, and it works, you'll be miserable. If you get it right, and it doesn't work, you can always try again.

Take some time to complete the following exercise:

Start by creating 3 lists:

  1. List your interests, your hobbies, and what you spend your disposal income on.
  2. List your skills, what you're good at, and what you spend your free time doing.
  3. List your unique experiences, what you've done that most other people haven't.

When you've got your 3 lists, put them to the side then revisit them a few days later to make sure you've captured everything.

Don't rush this part. The more time you spend on this, the better the end result will be.

Once you're completely satisfied, go through each item on the list asking Why? 5 times.

For example, one my interests is Golf:

  1. Why? I enjoy optimising my swing
  2. Why? Its rewarding when I hit a perfect shot
  3. Why? This is what I intended to do
  4. Why? I want to achieve a lower handicap
  5. Why? It’s satisfying to know I am progressing

So for me ‘optimising’ and ‘progressing’ are important. Helping people / businesses optimise their marketing efforts is therefore a good fit for me - which is what I do day-to-day.

This will take a while but if you persist, you'll find patterns you can use to take this process a step further.

Next up in this series, creating an Offer...

About Robbie Maltby

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