Michael Smith Jr.

March 12, 2021

So many myths about building a product

The hucksters are everywhere. CH has been bringing them out of shadows and into the limelight. Schilling audio advice to anyone who gets a notification.

I get a kick out of listening to people who have never done it tell me how to run engineering (agile is the only way), describe what a VC does (goes to lunch with people while waiting for amazing pitch decks to come via email) or explain how to build a product (lots of customer interviews plus lean startup methodologies).

Everyone is wrong.
Everyone is right.

It's all actually much simpler.

Build it and see who uses it, pays for it and raves about it.

This post from Jason was really good :: Validation is a mirage

There’s really only one real way to get as close to certain as possible. That’s to build the actual thing and make it actually available for anyone to try, use, and buy. Real usage on real things on real days during the course of real work is the only way to validate anything. And even then, it’s barely validation since there are so many other variables at play. Timing, marketing, pricing, messaging, etc.

Truth is, you don’t know, you won’t know, you’ll never know until you know and reflect back on something real. And the best way to find out, is to believe in it, make it, and put it out there. You do your best, you promote it the best you can, you prepare yourself the best way you know how. And then you literally cross your fingers. I’m not kidding.

You can’t validate something that doesn’t exist. You can’t validate an idea. You can’t validate someone’s guess. You can’t validate an abstraction. You can’t validate a sketch, or a wireframe, or an MVP that isn’t the actual product.

There is a ton of great stuff to quote but that was my fav part.

More struggle, Less Hustle.