Andy Peters

April 6, 2021

Evolution of the one sentence pitch

Pitch sentence. The tag line. One liner. Product description. Call it what you will, but creating a single sentence that describes a business/product is just as hard as giving it a name. It took a lot of time to come up with a name, but even more time to get create a pitch that can tell someone what Doorkeep is and who its for. Here ar...
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March 29, 2021

Doorkeep's path to Google's first page

Doorkeep is finally on the first page of Google when you search doorkeep. It was tougher than I thought to get to the first page for a fairly uncommon word. Here some of what I learned over the last 2 weeks: After the site was published, I used Google Search Console to tell Google about it. A day or two later, I was on the 7th page of ...
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March 17, 2021

Two screenshots, a year apart.

Last week I shared Doorkeep. I appreciate all the friendly compliments liking the design of the app. But man, if you could have only seen how bad it was a year ago. I found a screenshot from a year ago of Doorkeep’s inbox. I remember at the time showing some of these early screenshots to unimpressed hopeful customers. These interaction...
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March 9, 2021

Hey World?

I have a website and blog. For years though I’ve tried to write blog posts there; even a few times a year and it just never happened. Nothing to write about? Maybe. Imposter syndrome? Definitely. Too much friction and it is more work to me to post there? Correct. Post something quickly to Twitter? Maybe, but so much gets lost there. A ...
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March 8, 2021

Hey Doorkeep

A few years ago, I needed to quickly get ahold of my landlord but couldn’t just send him a text or email. It had to be a phone call, which was hit-or-miss if I was going to get him on the line or not. I was going to have to play a game of phone tag with him on the weekend, when all I wanted to do was get him a message and have the requ...
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