Consider the differences: • Downsizing vs Rightsizing • A declining sales trend vs An unexpected sales trend • How much you can spend vs How much you want to invest? In many situations, both words speak to a truth. But which one is closer to the truth? I always aim for the word that most accurately represents the situation. Any other c...

Price is a signal. It tells customers how much they need to pay and shows you whether they’re willing to pay for it. Price is a also tool to generate profit. It keeps your business running for as long as you like. A high price does not bring you high pride. Pride comes from great product, great service, great reviews, and loyal custome...