The entrepreneurship community has long praised the business plan as an essential first step towards success. It's frequently described as the roadmap that gets you through the rocky beginnings of your business; with it, things are going right. But is all of this true? Is a business strategy always required when starting a profitable v...

Success in the corporate sector is frequently measured in terms of finances. True company success, though, entails more than just generating revenue. It entails adding value, making a lasting impression, and, above all, realising aspirations for business owners and their clientele. Redefining Achievement Real success for entrepreneurs ...

As a seasoned Kajabi expert, I have had the privilege of witnessing the dynamic evolution of the Kajabi Experts platform. With a diverse skill set in website and landing page design, content migration, site setup, marketing strategies, SEO, sales funnels, and content creation, I have navigated the intricacies of Kajabi to deliver high-...

Have you ever joined a meeting to deliberate a significant choice only to emerge feeling more uncertain than when you came? If so, you are not by yourself. For in-depth discussions, especially those involving crucial problems or important decisions, the conventional method of face-to-face meetings or informal talks frequently proves un...

Communication efficiency and openness are critical in our interconnected, fast-changing digital age, particularly between organisations and the media. These communication channels are critical to ensure that information is disseminated to the public promptly and correctly. When this transmission fails, the entire community suffers. Con...

You might not immediately think of "Forrest Gump" as a source of business motivation. However, there are a myriad of lessons that can be helpful for small business owners to learn from this film. In this blog post I explore the lessons budding business owners can learn from Forrest Gump's exploits. Embrace the Uncertainty In the same w...

Local newspapers have always served as a linchpin of community life, providing a crucial source of information on everything from local government decisions to high school football results. However, the increasingly digital nature of news consumption and the rise of social media have forced many local papers to adapt their content and ...

Grab a cup of coffee (or tea, if that's your thing) and dive into today's topic: the 'Creator Economy'. Now, I know what you're thinking - "Oh, not another post about influencers making millions on TikTok!" But hold onto your hats because we're about to flip this narrative on its head. When we talk about the 'Creator Economy', our mind...

Advertising is often the first thing that comes to mind when we think about marketing. While it's an important component, it's only one piece of a much larger puzzle. A successful marketing strategy starts long before you create your first ad or send out your first tweet. It starts with a clear and unique positioning strategy for your ...

As a small business owner, you always look for ways to improve your brand and digital footprint. One such tool is Canva Pro, a design platform that claims to alter how you produce digital content. And, for only $149 per year, it can provide you with the highest return on investment (ROI) for your business. The Influence of Visual Conte...

As a small business owner, navigating the digital realm may need to be clarified and more manageable. Do I need a social media manager? A creator of content? Or simply someone who understands how to post on numerous platforms? But, more significantly, do you have an established digital strategy? Are you constructing an email list? And ...

You've probably seen them: Facebook competitions that need you to "Like" and "Share" a post to enter to win. They are ubiquitous, drawing customers in with alluring benefits like the newest technological advancements or luxurious getaways. But before you click the "Like" button or share the article, let's pause and consider your agreem...

The social media world is exciting as Instagram's latest creation, Threads, enters the spotlight. As users dive into this new platform, their initial impressions and experiences flood. Let's sneak peek into the early reviews with this blog post and see what Threads offers. Seamless Performance: The Perfect User Experience Threads has q...

Doing an excellent job of things that don't matter is the sneakiest way to waste time. I'm thinking about this while sipping my morning coffee: "The most invisible form of wasted time is doing a good job on an unimportant task." This made me think about all the time I've wasted refining things that, in retrospect, were meaningless in t...

Content marketing has become increasingly popular in the modern digital era, and marketers are increasingly producing and sharing more content across more channels to increase interaction with their audience. Creating top-notch content is essential, but there are other factors in a successful advertising push. In actuality, many market...

It's easy to assume that successful people were born with some inherent talent or advantage that enabled them to achieve greatness. However, the reality is frequently quite different. "Sometimes it takes an outsider," as the saying goes. Take, for example, Elon Musk. He may now be one of the world's foremost experts on rockets and spac...

In today's fast-paced world, being busy has become a badge of honor. We glorify the hustle culture and often feel guilty if we're not constantly working or doing something productive. However, is being busy really a safe place, as we believe it to be? There's no denying that being productive and efficient is important. It helps us achi...

The once bustling and vital Chamber of Commerce in the United Kingdom has steadily declined over the past few years. As a critical institution that has traditionally played a crucial role in supporting and promoting local businesses, the Chamber of Commerce's decline warrants closer examination. In this blog post I explore the reasons ...

As the cold winter nights draw near, many of us find ourselves cozying up by the fireplace with a cup of hot cocoa, looking out at the frosty landscape outside. It's a time for reflection and introspection, as the chill in the air encourages us to slow down and take stock of our lives. During these cold nights, our thoughts often turn ...

Social media has become an integral part of our daily lives, with many of us spending hours scrolling through our various feeds each day. This constant presence has made it an incredibly valuable tool for businesses and marketers looking to reach a large audience. As a result, we are all now part of the marketing process, either as the...

Kajabi is a powerful platform that allows small businesses to create, sell, and manage online courses, memberships, and other digital products. With Kajabi, small businesses can easily create and customize landing pages, marketing and sales funnel, and manage customer information, all in one place. One of the biggest advantages of usin...

Just 5 days after its launch, ChatGPT has already reached 1 million users – an impressive feat, considering how long it took other products to reach the same milestone. Netflix, for example, took 41 months to reach 1 million users, while Twitter took 24 months and Facebook took 10 months. Instagram was the fastest, reaching 1 million u...

It’s easy to get lost in the hustle and bustle of everyday life. We are constantly surrounded by a plethora of information, opinions, and external pressures that can make it hard to focus on our own path. But what many small business owners and founders may not realise is that the most powerful story you will ever tell is the one you t...

As a small business owner or founder, it's important to always be thinking about how you can provide more value to your customers. Why? Because the more value you provide, the more likely you are to succeed. It's as simple as that. Think about it this way: if you're providing a lot of value to your customers, they're going to be happy ...

If you're reading this, chances are you've been bitten by the entrepreneurship bug. The thought of starting your own business and being your own boss is an exciting one. But where do you start? How do you come up with a good idea for a startup? The answer is simpler than you might think: don't look for ideas, look for problems. A good ...

The next time you walk on the cobblestone streets of your town or city, it’s hard not to be captivated by the large buildings that surround you. But take a second and look at the smaller shops and eateries. Don’t just focus on what they sell or how they’re decorated — instead, think about who owns these businesses and their hopes for t...

As a small business owner, it's important to understand that your brand is more than just your logo or the product that you sell. Your brand is what others say about you when you're not in the room. It's the sum total of all of your interactions with your customers, from the first time they see your advertisement to the experience they...

If you’ve ever been the only one in your friend group or family who is driven to achieve a certain goal, you know how hard it can be to stay focused. When the people around you don’t share your ambitions, it’s easy to feel like you’re not good enough or that you’ll never reach your goals. But the truth is, it’s okay to move on from peo...

Leading on from an exciting partnership with Visa, Belfast-based fintech company, loyalBe, has secured £725,000 investment in an oversubscribed investment round led by Techstart Ventures with support from Co-Fund NI and angels. The company plans to use the funds to expand into the Irish market with its bank-linked loyalty solution. Fou...

Facebook and Instagram users are currently unable to login and access the social media apps worldwide. According to the website DownDetector, which tracks outages, Facebook has been experiencing issues since around 10.25pm BST. On Facebook, an error message has also been reported with users not being able to browse the site. It reads: ...