Ask someone what they really want and they might say, “freedom”. But freedom on its own doesn’t mean anything. It makes no sense. The follow up question is, “freedom from what, to do what?” Freedom from answering client calls to write my novel. Freedom from a 9-5 to go surfing. Freedom from the weekly shop to watch TV. Freedom from dis...

The 2020 SBD World’s Strongest Man was held in Miami, Florida, without a crowd. Competitors didn’t have their friends and family around them. There was no roar of an audience. The low-level applause came from sponsors and organisers but it wasn’t the same. Weights feel lighter with hype. Lifting that last atlas stone to a soundtrack of...

In his book, Greenlights, Matthew McConaughey explains why he shut down his production company and his music label. “I was making Bs in five things. I want to make As in three things.” Those three things: his family, his foundation, his acting career. Are you making Bs when you could be making As? What can you drop?

A well-known tale of literary folklore, the emperor’s new clothes represents something that is widely accepted as true due to a lack of willingness of most people to criticise it. Modern examples of this concept exist today in many aspects of life and work. One embodiment is an entrepreneur who focuses on mindset, strategy and vision b...

Build your reserves of mental toughness when you don’t need to, so they are there when you do. Here are fifteen ways to build mental toughness. Do the hard thing first: Look at your to-do list and see which task you have been avoiding or putting off. Do it first and do it well. Seek out the resistance and overcome it. Make the call, fi...