Alex Netelkos

July 16, 2023

Be Ronald Wayne (Before You Can Be Steve Jobs)

Steve Jobs is a transcendent figure for our modern times. The man who, with his business Steve Wozniak, founded perhaps the most iconic company of the 21st Century. Apple is the world’s largest tech company and ushered in the smartphone revolution. In a world that "thinks the same", they "think different". Any of the tales you hear abo...
Read more
July 1, 2023

AfterMath: A MediaMath Eulogy

MediaMath was a DSP. "MediaMath was"? It's hard to write that word. "Was" signifies a finality. A passing. A loss. Some bygone era. There aren't enough words to describe what's transpired over the last 24+ hours. I've been struggling pinning down just exactly how I feel. I am first and foremost devastated for all those who lost their j...
Read more
May 3, 2023

Thoughts on an Alcohol-Free Month

I recently took a month off from drinking alcohol. Running a startup over the last two years has led to many peaks and valleys in my life. On one hand it’s been rewarding creating a business from scratch, both building a company from the ground up plus living in Salt Lake City and the travel out West that has come with that. However, i...
Read more
April 14, 2023

My Crack at Answering the Fermi Paradox

The Fermi Paradox has been one of science’s greatest mysteries since the mid-20th Century (1). In 1950, Italian physicist Enrico Fermi loudly proclaimed, “But where is everybody?” in reference to the lack of contact with extraterrestrial species. If the universe, or even the Milky Way, is so large, and there are stars and planets billi...
Read more
March 17, 2023

Airbnb: Flawed, but Worthy

It was the tail end of summer 2020. Nearly half a year of social deprivation had gone by and the effects of the COVID pandemic were really hitting. Sure, I was starting to see more people as COVID cases dropped in and around NYC in summer 2020, but it still wasn’t the same as pre-COVID when my social schedule was seemingly unending. To...
Read more
February 16, 2023

Long Live Lifescale

A dichotomy has existed for tech companies in the modern zeitgeist of entrepreneurship: "venture scale" vs. "lifestyle business". Venture-Scale: Entrepreneurs are supposed to embrace the grind and the hustle to accomplish everything it takes to grow the company at all costs. Only through blood, sweat and tears will you be able to succe...
Read more