David Vaassen

Hey, I'm David, the Founder and CEO at E-see International Ltd headquartered in NZ, makers of Brandkit, Logosauce (RIP), and Submitly (coming soon). Subscribe below or check back occasionally for my thoughts on branding, marketing, business and life in general. My Personal Motto: Why zig when you can zag?

Thanks for reading.

Pinned post from April 26, 2023

On writing to the World

Dear reader, Writing is such an important skill - especially for the more introverted. I'm not sure where I fall in the introvert/extrovert scale. Nevertheless I was delighted when the folks at Basecamp/Hey introduced this wonderful writing service called Hey World (https://www.hey.com/world/) I hesitate to call it a blogging service -...

April 26, 2023

A haiku

Haiku Wednesday “Most like the zigging, zagging is more dangerous, do not be sheep.”

April 26, 2023

10 Tips for Building a Personal Brand (by the dynamic duo - Me and ChatGPT)

(Originally published here: https://www.brandkitapp.com/asset-page/136277-10-tips-for-building-a-personal-brand on 13 April 2023) I’ve been working in the brand management sector with hundreds of brands for more than 20 years. So I’ve seen a lot and have a lot to say on the subject. But finding time to write is challenging. Yet, writin...

April 26, 2023

RIP Suzanne Elodie Vaassen (nee Renshaw) 1936 to 2023

My dear mum died recently. She was a journalist, writer, photographer and poet. She loved Haiku and the related Tanka style of poetry. But Haiku was her passion towards the end of her life. The 3 "rules" of Haiku • There are no more than 17 syllables. • Haiku is composed of only 3 lines. • Typically, every first line of Haiku has 5 syl...