There are plenty of options to labour without receiving payment in the broad field of freelancing. Writers, designers, photographers, and other creative professionals who work as freelancers have probably heard the enticing lure of doing work for "exposure." Many times, websites, organisations, and clients are willing to take your hard...

In today's competitive business environment, providing exceptional customer service has become more than just an option. It's absolutely necessary. This is especially true in 2024, when customer expectations have risen dramatically as a result of technological and communication improvements. The term "Default to Generosity" has emerged...

Marketing is a well-known truth that is a vital expenditure for any business. However, many businesses are investing large sums of money in marketing activities that provide little to no return. What causes this to happen? The explanation can be found in classic marketing blunders such as a lack of target audience research, a failure t...

Marketing has become a vital factor in deciding a brand's success or failure in the ever-changing world of business. We distil the essence of great marketing into eight powerful maxims in this article. 1. The Influence of Trust: In the marketing world, trust is more valuable than just attention. A loyal consumer is one who trusts you, ...

In a fast-paced world obsessed with destination, the concept of being 'lost on purpose' provides a liberating viewpoint. This concept questions the commonly held belief that being 'lost' is a negative state. Instead, it celebrates ambiguity and experimentation. You're not genuinely lost when you're lost on purpose; you're on a path of ...

In a world filled with distractions, the ability to focus one's attention has become a valuable skill. Not only does this skill impact our learning and ideas, but it also shapes the lens through which we view the world. Focusing attention, like typing, juggling, or project management, is a skill that can be honed and mastered. We frequ...

Discovering what we truly desire in life is a personal journey unique to each of us. It's a path with unexpected twists, exhilarating peaks, and challenging valleys. It's not an overnight realisation. Some of us may find our life's passion early on, while others may take longer. And that's perfectly fine. Embracing this journey to unde...

It's astonishing to see how many small businesses in Northern Ireland still haven't completely embraced the power of social and digital marketing in the fast-paced, technologically-driven world as we move into 2024. It makes sense to be hesitant—traditional approaches have proven effective for many years; why change what isn't broken? ...

It's simple to get sucked into the numbers game in the digital society we live in. We frequently use our social media following as a gauge of our success. However, I would like to know how many people truly remember you, forget about how many people follow you? The fact is that there is far more value in being remembered than in simply...

Content has become the central component of marketing in the digital age. However, some marketers continue to see "content marketing" and "marketing" as two different things, which is a false and ineffective perspective. As a conduit between brands and their intended audience, content is the foundation of successful marketing initiativ...

"If you ever want to see how fast something can get done, need it rather than want it." This remark aptly captures an intriguing aspect of human psychology and behaviour: the distinction between needs and wants and how each influences our activity. The idea is straightforward: we are more inclined to act swiftly and forcefully to obtai...

As the festive season swiftly approaches, a sense of joy and excitement makes its way into our hearts. The twinkling lights, the aroma of delicious holiday treats, and the familiar melodies of Christmas carols in the air create an enchanting atmosphere that is truly unmatched. But this year let's add another layer to our holiday celebr...

It's a widespread belief that conventional professions, like the highly regarded writing profession, are in danger from artificial intelligence (AI). Since AI is advancing in many areas and replacing human labour with automated systems, there is reason for concern. However, AI should not be seen as a job killer in writing but as a pric...

It's a common misperception that starting a business requires a sizable initial investment. For many people, the idea of launching a business on the cheap or no money seems overwhelming, if not impossible. But in the competitive world of entrepreneurship, going lean may just be your secret weapon—contrary to popular assumption. Dispell...

We live in a world where standards and expectations are thrown at us all the time. We are constantly being taught who to be, what to do, and how to spend our lives—from the covers of glossy magazines to the most popular posts on social media, from our parents' goals to the expectations of society. As a result, there is a self-awareness...

I still remember the day clearly - January 28th, 2023. An email notification pinged on my phone. As I swiped open the message, my eyes lit up with excitement and disbelief. I had been selected to join the Kajabi Expert program. It was a moment of pure joy, validation, and anticipation. A moment where all my hard work, late nights, and ...

The idea of openly rejecting people may seem contradictory in a culture where social acceptance and peace are greatly prized. But it's a crucial way of thinking that can help people live more fulfilled lives and help organisations accomplish their objectives more successfully. It is just impossible to please everyone, and realising thi...

"All massive accomplishments are simply the aggregate total of many small things done well, over a very long period of time." This stirring quotation serves as a poignant reminder that success takes time to attain in all facets of life. Rather, it is the outcome of persistent discipline, consistent effort, and endurance. We may apply t...

Positive people in your professional network might stimulate your development and achievement. They push your boundaries, encourage you to seek higher, and offer helpful criticism to improve you. They are the ones who inspire you in difficult times and rejoice over your accomplishments, no matter how minor. They are your friends, mento...

The entrepreneurship community has long praised the business plan as an essential first step towards success. It's frequently described as the roadmap that gets you through the rocky beginnings of your business; with it, things are going right. But is all of this true? Is a business strategy always required when starting a profitable v...

Success in the corporate sector is frequently measured in terms of finances. True company success, though, entails more than just generating revenue. It entails adding value, making a lasting impression, and, above all, realising aspirations for business owners and their clientele. Redefining Achievement Real success for entrepreneurs ...

As a seasoned Kajabi expert, I have had the privilege of witnessing the dynamic evolution of the Kajabi Experts platform. With a diverse skill set in website and landing page design, content migration, site setup, marketing strategies, SEO, sales funnels, and content creation, I have navigated the intricacies of Kajabi to deliver high-...

Have you ever joined a meeting to deliberate a significant choice only to emerge feeling more uncertain than when you came? If so, you are not by yourself. For in-depth discussions, especially those involving crucial problems or important decisions, the conventional method of face-to-face meetings or informal talks frequently proves un...

Communication efficiency and openness are critical in our interconnected, fast-changing digital age, particularly between organisations and the media. These communication channels are critical to ensure that information is disseminated to the public promptly and correctly. When this transmission fails, the entire community suffers. Con...

You might not immediately think of "Forrest Gump" as a source of business motivation. However, there are a myriad of lessons that can be helpful for small business owners to learn from this film. In this blog post I explore the lessons budding business owners can learn from Forrest Gump's exploits. Embrace the Uncertainty In the same w...

Local newspapers have always served as a linchpin of community life, providing a crucial source of information on everything from local government decisions to high school football results. However, the increasingly digital nature of news consumption and the rise of social media have forced many local papers to adapt their content and ...

Grab a cup of coffee (or tea, if that's your thing) and dive into today's topic: the 'Creator Economy'. Now, I know what you're thinking - "Oh, not another post about influencers making millions on TikTok!" But hold onto your hats because we're about to flip this narrative on its head. When we talk about the 'Creator Economy', our mind...

Advertising is often the first thing that comes to mind when we think about marketing. While it's an important component, it's only one piece of a much larger puzzle. A successful marketing strategy starts long before you create your first ad or send out your first tweet. It starts with a clear and unique positioning strategy for your ...

As a small business owner, you always look for ways to improve your brand and digital footprint. One such tool is Canva Pro, a design platform that claims to alter how you produce digital content. And, for only $149 per year, it can provide you with the highest return on investment (ROI) for your business. The Influence of Visual Conte...

As a small business owner, navigating the digital realm may need to be clarified and more manageable. Do I need a social media manager? A creator of content? Or simply someone who understands how to post on numerous platforms? But, more significantly, do you have an established digital strategy? Are you constructing an email list? And ...