Christopher McKinney

May 6, 2023

Do Art

In 2006 a high school English teacher asked students to write a famous author and ask for advice. Kurt Vonnegut was the only one to respond - and his response is magnificent: “Dear Xavier High School, and Ms. Lockwood, and Messrs Perin, McFeely, Batten, Maurer and Congiusta: I thank you for your friendly letters. You sure know how to c...
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October 30, 2021

E.B. White Says Hang In There

Hang on to your hat. Hang on to your hope. And wind the clock, for tomorrow is another day. Thought this may have some relevance in our current times given everyone's negativity about....well, everything. In 1973, a man sent a distressed letter to E.B. White (July 11, 1899–October 1, 1985), lamenting that he had lost faith in humanity....
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October 16, 2021

You Have to Choose

When you open a solo or small firm there is a choice that must be made in order to be successful. Are you building a deep expert practice or a legal services business? Both types of practices are valid. Both are needed in the marketplace. Both can serve clients’ needs well. And both can lead to financial success. But they are very diff...
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September 4, 2021

RIP Nanci Griffith

Nanci Griffith passed away last month and it is a great, great loss to music lovers -- especially those from my part of the world. Griffith was born just a few miles east of San Antonio in a little town called Seguin, Texas. She grew up in Austin and is emblematic of the special music that came out of this region in the late twentieth ...
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March 19, 2021

The Art Of The Well-Crafted Complaint

In a recently-filed lawsuit, a Pennsylvania development company is alleged to have violated the Pregnancy Discrimination Act by terminating two employees because of their pregnancies. Kerri Hertzog and Ashley Poletini worked for Aarcon Enterprises for several years. The two announced their pregnancies at a meeting with the president of...
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March 8, 2021

Lawyer Marketing? Just Work On Your Craft.

Ryan Holiday tells the story of a comedian who approached Jerry Seinfeld in a club one night and asked him for advice about marketing and getting exposure. “"Exposure? Marketing?" Seinfeld asked. "Just work on your act."” I had the pleasure of speaking with a young lawyer who is opening up her own firm after working for several years i...
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March 5, 2021

The Ethics of Legal Knowledge Products

I’m a big fan of Mitch Jackson. He is relentlessly positive and is always on the bleeding edge of using social media and other new tech to market his practice and deliver superior client service. In this video he discusses the mistakes he has seen in 2020 and how we can best prepare for 2021. If you want to learn more from Mitch, check...
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