Jason Fried

April 27, 2021

On making decisions

Decisions, decisions. Decisions aren't hard — it's the moments after that are. As it's said, you live with a decision. They come with you. They mix and swirl with new times ahead you can't see yet. A decision is a guess about later. Whenever I make decisions, I don't think about now, I think about eventually. How will this feel then. R...
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April 26, 2021

Changes at Basecamp

At Basecamp, we treat our company as a product. It's not a rigid thing that exists, it's a flexible, malleable idea that evolves. We aren't stuck with what we have, we can create what we want. Just as we improve products through iteration, we iterate on our company too. Recently, we've made some internal company changes, which, taken i...
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April 24, 2021

I bought a sauna

I bought a sauna. Which one doesn't matter. I barely know. I don't even care. Model number? I couldn't tell you. Maker? I'd pronounce it wrong. I just know it goes up to about 184 degrees Fahrenheit. I bought a sauna on a second-hand recommendation from someone I don't know, but do respect. I bought a sauna sight unseen, heat unfelt. I...
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April 17, 2021

Pale Blue Dot

Photograph of Earth taken Feb. 14, 1990, by NASA’s Voyager 1 at a distance of 3.7 billion miles (6 billion kilometers) from the Sun — “That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering...
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April 12, 2021

Staying Out of It

Over the past few years I've been practicing the subtle art of Staying Out of It. On any given day, there are dozens of discussions I could be part of. A deluge of decisions I could weigh in on. An overmuch of opinion on which I could opine. But I'm choosing to Stay Out of It. Not because I don't care, but because I don't need to be th...
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April 8, 2021

Why be an entrepreneur?

Earlier this week I caught up with a friend and fellow CEO over lunch. We're in entirely different industries, but, as we usually do, we talk a little shop. We've both been at the wheel for a while, and we've both built lasting businesses without outside capital. One of the topics we slid into was "Why be an entrepreneur?". Not why sor...
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April 6, 2021

How much is Basecamp worth? I don’t know and I don’t care.

A few years back I was speaking to a class at a local university and the topic of valuations came up. One student asked me what our valuation was. I gave her the honest answer: I haven’t a clue. Today I still don't. How is it possible that a successful software company today doesn’t know what it's worth? A valuation is what other peopl...
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April 1, 2021

Four letter words

When collaborating with others, watch out for these four letter words: • Need • Must • Can’t • Easy • Just • Only • Fast They are especially dangerous when you string them together. How many times have you said or heard something like this: “We really need it. If we don’t we can’t make the customer happy. Wouldn’t it be easy if we just...
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March 31, 2021

Excitement is a fleeting moment, not a steady state

As part of my involvement in the Edmund Hillary Fellowship, I've been conducting office hours sessions with a handful of New Zealand-based entrepreneurs. These are typically 1-hour calls focused on a specific struggle they're having. Questions typically revolve around remote work, marketing, differentiation, hiring, messaging, product ...
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March 25, 2021

Company history is a myth

Everything you've heard is fabricated, manipulated, or exaggerated. It probably didn't happen that way. The way things are, likely aren't. It wasn't because of this, it was because of that. The longer its been since it was said, the less likely it's still true. It didn't start there. The founding quote is misattributed. That's not why ...
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