Jodie Cook

March 14, 2022

Waking minutes

Since last week, I’m keeping track of a new metric. The metric is this: The number of minutes between when my alarm clock goes off and when I check my phone. The goal is that the number grows. The goal is to completely remove checking of any sort from my morning. Within “check my phone” is email, social media, WhatsApp, any messaging a...
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March 10, 2022

The hardest thing

The hardest thing about starting a business is winning the first client. The hardest thing about exercising every morning is getting started. The hardest thing about speaking on stage is the walk up the stairs. The hardest thing about writing a book is showing up at the blank page. The hardest thing about making new friends is the open...
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March 7, 2022

Prepare to be lucky

We pretty much get what we expect. The optimist and the pessimist are both correct. They each find the world they are looking for. It's a new week and you don’t yet know what it will bring. Just for now, throw hopes and dreams out the window and prepare to be lucky. Notice what enters your consciousness when you’re open to possibilitie...
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March 3, 2022

Reminded, not taught

Sometimes we don’t need to learn anything new, we just need to remember what we know. I guess it’s why people have tattoos on their forearms, signs on their wall and desktop backgrounds on their computers. Constant, daily reminders to bring the best you to every situation. Here are my reminders. The truths that the best version of me l...
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February 28, 2022

In the helicopter

If I’m feeling overwhelmed with detail I picture myself in a helicopter, seeing the situation from afar. It’s a way of regaining perspective and shifting my attention to the big picture and the long term. In Frozen, Elsa sings, funny how some distance makes everything feel small. A friend likes to think of the earth and space, remember...
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February 24, 2022

Ten things I know for sure (this week)

1. Focus and attention are the best gifts you can give. 2. There’s little point making little plans. 3. Not everyone cares for coupon codes or haggling. 4. Insecurity is loud and confidence is quiet, not vice versa. 5. Owners of smelly pets don’t always realise their pets smell. 6. People you have never met are rooting for your success...
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February 21, 2022

A hundred million dollar idea

After selling my marketing agency and taking some time to decide what’s next, I began a phase of idea generation with my husband, Ben. After deciding I wanted to get back in the arena, the plan was to come up with a hundred million dollar idea that we could throw the kitchen sink at. Each of those thought processes is explained in its ...
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February 17, 2022

Always something better to talk about

Last week I was at an event with someone we’ll call Pandemic Pete. Pete was angry and wanted everyone to know. He had opinions to share. Masks, vaccines, travel restrictions. The “scamdemic” had cost him bigtime and it was time someone paid. Unfortunately, the only people paying for Pete’s misfortune were the people he was ranting at, ...
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February 14, 2022

Hey, it’s okay…

If you haven’t got it all figured out If your family don’t understand your work If you pretty much live in activewear If you have embarrassing taste in music If you leave the event to get an early night If you don’t want to “jump on a call” If you stay on airplane mode all weekend If you opt out of the round If you turn down the invita...
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February 10, 2022

The biggest indicator of long-lasting relationships

John Gottman began his research in 1986 when he set up the “Love Lab”. There, he invited couples in and hooked them up to electrodes whilst asking them a series of questions whilst they were sitting next to each other. After questioning, he secretly labelled them masters or disasters. Gottman found that the masters were still happily t...
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February 7, 2022

Your zone of genius

The zone of genius concept is one way of discovering how you are uniquely placed to serve. Various versions exist, but I like the Gay Hendricks depiction of a three-circle Venn diagram. Complete the zone of genius exercise by drawing the Venn diagram and writing the following in each circle: Circle one: What you enjoy Circle two: What ...
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February 3, 2022

Making space for what you want

If you’re in a job you hate, there’s no room for the job you love. The same with a relationship, your home or the city you live in. The space is already occupied, so the option that will truly make you happy has to work harder to reach you. It has to push past your status quo to make itself seen. Not changing is easy. Staying still fee...
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January 31, 2022

Your culture book

The book Delivering Happiness, written by the late Tony Hsieh, gives fascinating insights into how he built Zappos, the company he led as CEO, that was bought for $1.2 billion by Amazon in 2009. Zappos’ focus on culture was so strong they invented something they called a culture book. Tony emailed everyone in the team to ask for 100-15...
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January 27, 2022

What do you train for?

The athlete trains to complete. To run the race like never before. To keep their cool in front of the crowd. The salesperson trains to close. To plan, pitch and seal the deal. To handle the objections and complete the sale. The grand master trains to checkmate each opponent. The lawyer trains to fight in court. The boxer trains for the...
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January 24, 2022

The gap

Oprah once said she doesn’t want “to just be successful in this world… to make a mark or have a legacy.” Instead, she wants “to fulfil the truest, highest expression of [her]self as a human being.” Powerful. Some questions: Am I fulfilling the highest, truest expression of myself as human being? Are you fulfilling the highest, truest e...
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January 20, 2022

Five questions to truly know yourself

Once you know yourself, everything changes. You have more confidence. You are happier in your own skin. You cannot be side-tracked or feel shiny object syndrome or FOMO. You cannot be confused or sad. Once you know yourself, the rest is obvious. You know what you’re here to do. Knowing yourself really matters. Here are five questions t...
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January 17, 2022

Observations of truly happy people

1. They see the best in others Happy people don’t put people down. Happy people don’t hate. They give the benefit of the doubt and they look for the good in whoever they meet. You won’t catch them gossiping or hating on anyone. 2. They know who they are Happy people aren’t trying to impress everyone else because they are indifferent to...
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January 13, 2022

Twenty lessons learned writing twenty books

Since 2013 I’ve written (and co-written) twenty books including four children’s storybooks, three workbooks, two guided journals and, most recently, one book of morning affirmations. Two have been published, seventeen are self-published, and one will be published in July with Hodder & Stoughton. Here are the twenty lessons I learned wr...
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January 10, 2022

When to celebrate

In 2018 I was in Australia, supporting my friend as she competed in the Gold Coast Commonwealth Games. One day I watched an England badminton player called Raj Ouseph play a men’s singles match against a Singaporean. The rules of badminton state that you must win by two clear points in a close set. During the match Raj faced four match...
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January 6, 2022

How to set goals and achieve them

Set a goal and write it down. Then stare at it. Imagine yourself achieving it. Imagine what you have written down being your reality. Assess how you feel. If a goal is worthwhile it will fill you with excitement. You’ll feel it in your whole being and you’ll be raring to get started. If it fills you with anything less, you’re probably ...
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January 3, 2022

This year’s mantra

The word mantra has two Sanskrit roots. 'Manas' meaning ‘mind’ and 'tra' meaning ‘tool’. A mantra is a tool of thought. At the start of each year I choose a mantra. This mantra will sum up the year and underpin what I do. In 2018 it was: If you’re going through hell, keep going. Told to me by a friend, I think this is a Churchill quote...
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December 30, 2021

My top 5 business-changing decisions

1. Finding a millionaire mentor This mentor helped me think bigger and in better ways. He saw things differently. He could differentiate true opportunities from distractions in disguise and I learned so much from every chat. 2. Joining a mastermind group Weekly meetings, with purpose and structure, with four other entrepreneurs traveli...
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December 27, 2021

I might not get this chance again

My favourite athlete is New Zealand rugby player Beauden Barrett. He started playing for the All Blacks in 2012 and has won the World Rugby Player of the Year award twice. When asked about how it feels to be selected for the national team, Beauden said that he never says no to an offer of playing for the All Blacks. He explained that h...
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December 23, 2021

We all want the same things

I have joined a new gym and it’s busy. Full of people. Every machine is taken, there’s kit everywhere and a queue for the squat rack. The first few visits filled me with dread. Everyone annoyed me. I was frustrated having to wait around for equipment. People took ages doing their sets and they played on their phones for too long in bet...
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December 20, 2021

Make your vocation your vacation

Create a life you don’t need to take a holiday from. There are many unhealthy cultures that permeate business advice, but the most widely-accepted is, in my opinion, actually the worst. Grinding and hustling all year except for a handful of “well-earned” breaks, including Christmas, is practised and recommended by entrepreneurs and bus...
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December 16, 2021

Nailing your colours to the mast

Some people support political parties like they support a sports team. Their party can do no wrong. They remain loyal no matter who is in charge or what they say they will do. The devoted supporter is challenged on their beliefs and doesn’t want to show weakness, so defends policies they don’t quite agree with, to save face. The politi...
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December 13, 2021

"Was I weird enough?"

An incredibly intelligent friend with ADHD and Asperger's told me that he often, after leaving a social event, asks himself: was I too weird? I think he's asking the wrong question. The people that stick in your memory are those who stand out. Of the thousands of Uber journeys I've taken, I remember the drivers with the stories. Of all...
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December 9, 2021

Throwing the kitchen sink at it

One key difference between entrepreneurs that make it and those that don’t is focus. Putting all of their energy in as few directions as possible (ideally one) in order to go further. Switching between projects doesn’t just cost your own brainspace. It costs your brainspace in other people’s heads. They don’t know how to help you. They...
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December 6, 2021

Changing your mind

When politicians change their mind it’s seen as negative. Inconsistent. A U-turn. They are expected to stick to their convictions so they don’t look like they made an initial misjudgement. Even for the rest of us, there’s a stigma. We are reminded we used to want to live in Spain, we never wanted a dog, we wanted to study law at univer...
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December 2, 2021

The mushroom effect

The mushroom effect is where, in the absence of big problems, small problems appear bigger. It’s molehills dressed as mountains. It’s the phenomena of needing something to worry about and inventing issues. Perhaps our minds feel uneasy without fear. We’re so used to low level anxiety that when it’s missing we believe it’s cause for con...
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