Jason Fried

Hey! I'm Jason, the Co-Founder and CEO at 37signals, makers of Basecamp and HEY. Subscribe below to follow my thinking on business, design, product development, and whatever else is on my mind. Thanks for visiting, thanks for reading.
January 17, 2024

It’s all a judgment call

It's all a judgment call. Every human decision is a gut decision. The decision itself is the messy integration of many disparate pieces of information, experiences, instincts, stories, and unknowns. Data may inform, but as long as a human is making the decision, it's ultimately a judgment call. If you're just going by the data, then yo...
Read more
January 16, 2024

Apple Vision Pro POV

The thing that excites me most about the Apple Vision Pro is the ability to capture someone's point of view. General purpose vision tracking at this scale and resolution, in a consumer device, is entirely new thing. And I think it has the potential to alter the course of the human experience. Cameras can record a scene. Video cameras c...
Read more
January 12, 2024

Swimming the center or the edge

Imagine a vast swimming pool 25 miles long, 50 miles wide, and 25 feet deep. Swimming this pool is akin to running a business. And how you swim this pool is akin to how you run the business. Everyone starts at the beginning, but you decide how close to the center or the edge you swim. There’s only one rule: You can’t turn around, there...
Read more
January 3, 2024

To make

I've consulted. I've done client work. I've advised. I've served on boards. I've invested. I've written books. I've spoken on the circuit. I've blogged for years. I have to say, I've found no greater professional joy than working with a tight group of people to ship and support our own products. And for those products to find people wi...
Read more
December 27, 2023

Cars and business

I’m going to draw a parallel that isn’t quite straight, but it’s close enough. It’s between old (analog) cars and new (digital) cars, simple (analog) businesses and complicated (digital) businesses. Lately I’ve been driving two distinctly different cars. One from 1970, and the other from 2023. They essentially have nothing in common ot...
Read more
November 27, 2023

Live with it for a while

In the course of building products, you'll likely experience moments when you're unsure of a certain screen, flow, condition, label, idea, whatever. Maybe this button doesn't feel right. Or the name of this feature feels unresolved. Or some color is jarring, but kind of interesting nonetheless. Or the way something gets set up seems a ...
Read more
November 16, 2023

Commodities, generics, and software

Once a product category proves popular, it's common for more companies to enter the market. Eventually, many options appear that are essentially mostly the same. Now we've got something that quacks like a commodity. Once we've got a commodity, generics eventually follow. Devoid of fancy packaging, marketing, and advertising, prices fal...
Read more
November 8, 2023

Heard Something, Read Something, Saw Something [#16]

Hey there! Here’s the 16th installment of my popular Heard Something, Read Something, Saw Something series. So, what do we have this time... Heard Something Lately I've been enjoying listening to discussions about free will. Do we have it? If so, how much? Always? Sometimes? Never? Is it real or an illusion? I find the concept fascinat...
Read more
November 3, 2023

Look back less

I have a theory. One of the reasons companies have a hard time moving forward is because they've tangled themselves in the near past. Eyes aimed backwards rather than ahead, staring at the dark, feet in their own concrete. They've trapped themselves looking for certainty where there isn't any. Searching for actionable advice where ther...
Read more
October 23, 2023

An influence or a trap?

Watch this: https://www.youtube.com/watch?v=H9NruIjkGEw Roger Smith is a watchmaker, in the most traditional sense. He apprenticed under George Daniels, one of the best there ever was. And for the first few years, he made everything himself — just him, no one else. Even if you aren’t into watches, I bet you’ll be into Roger W. Smith af...
Read more
October 19, 2023

Always cheer

I often hear from people writing in asking for advice about some broken team dynamic. Someone's against them, they're against someone, another group doesn't want them to do well because it'll make them look bad. Management this, team that, individual something or another. People want to know how to handle these unfortunate conditions. ...
Read more
October 18, 2023

Then just say it like that!

Over the last 20+ years I’ve been part of too many discussions where someone goes “I’m having a hard time explaining this or that…” Then they say “I just really want to say this…” And then they say it and it’s clear, concise, and obvious! They nailed it, but… …it’s as if they aren’t even listening to themselves because they’re right ba...
Read more
October 13, 2023

Teaching iteration

I’ve written about the class I’d like to teach, but what I’ve been thinking about lately is the class I’d like to attend. Not necessarily now, but when I was growing up. In the 6th grade, let’s say. I don’t know why people ask me this, but I’m often polled for my opinion on the American education system. What’s my take? What would I do...
Read more
October 2, 2023

No one's complaining

I’ve heard this one before. I’ve used this one before. “No one’s complaining” so it's fine. “No one” really means “no one has complained to you“. It doesn’t mean no one is complaining to someone else, somewhere else. In fact, if the thing you make/sell isn’t meeting someone’s expectations, there’s a good chance you’re the last one who’...
Read more
September 29, 2023

Don't take their word for it

A few years ago, we needed some hardware fast. After some back and forth with the vendor, they promised “expedited delivery”. That sounded like a good thing, but it meant nothing. To us, expedited delivery meant overnight delivery. That’s what we had in our head. Our experiences elsewhere equated expedited as overnight, but expedited i...
Read more
September 25, 2023

Keeping easy from becoming hard

Each Basecamp project has eight built-in tools you can toggle on or off. One for to-dos, one for file storage, one for scheduling, one for a message board, and so on. One of those tools is called "Campfire". Campfire is a real-time group chat. Think of it like Slack, but built right into Basecamp so you don't need Slack or anything els...
Read more
September 12, 2023

Company culture is the last 50 days

There's nothing complicated about company culture. Culture simply happens. It's emergent behavior. There's nothing to do, it just is. A company's culture is a 50-day moving average. It's what you've been collectively doing as a company over the last 50 days. How do you treat people? Who have you hired (or fired) and why? What do you wh...
Read more
September 8, 2023

Feeling it

I'm often asked how you know if an idea — product, business, or otherwise — is good. Good enough to pursue. Good enough to follow. Good enough to invest in. Good enough to get behind. You don't know. You feel. You give into your intuition, you tune into your senses, you notice goosebumps. What does it feel like? What's the vibe of this...
Read more
August 24, 2023

Admiration makes the team

When people talk about great teams, they'll talk about hard work, trust, respect, looking out for one another, etc. All good things. But there's one quality amongst teammates on great teams that often goes unrecognized by all but the most astute organizational observers: Admiration. Great teams are made of people who *admire* one anoth...
Read more
August 23, 2023

Scatter

Scatter. Scatter is the silent killer at work. Scatter is tools siloed by teams. Scatter is multiple apps to do one thing. Scatter is doing the same thing at the same time in multiple places. Scatter is asking around rather than doing it right now. Scatter is pulling people off this to jump on that. Scatter is wondering where something...
Read more
July 20, 2023

Effective > Productive

So much talk about hacking productivity these days. There’s an endless stream of methodologies and tools promising to make you more productive. But more productive at what? Productivity is for machines, not for people. There’s nothing meaningful about packing some number of work units into some amount of time or squeezing more into les...
Read more
July 17, 2023

Stalking, not sales

What you see above is a 17-day sales sequence, or cadence. A friend of mine just sent it over and it creeped me out. From email to LinkedIn to phone to email back to LinkedIn back to phone, and so on. I assume day 18 would be a bullhorn outside your window. Somehow this is allowed to be called sales. But in any other realm it would be ...
Read more
July 12, 2023

Who do you do business with?

Way back when we launched the first version of Basecamp in 2004, we ran all our credit card charges through a merchant account provided by JP Morgan Chase. Charging credit cards wasn't easy in the early 2000s. This was back when being an "internet company" was a major red flag. The process required mounds of paperwork, proof, and busin...
Read more
July 10, 2023

You only compete with one thing

There's so much chatter and advice out there about how to handle "the competition". How much should you worry about them, what you can do to beat them, how much should you pay attention to what they're doing, how you should respond when they release or say something new, what you should say when a customer compares you to them, etc. Es...
Read more
June 20, 2023

73% of what?

Look around in the tools you use. Especially project management tools. You'll likely find the products proudly displaying the percentage of this or that that's been completed. This project is 73% done. This task list is 57% done. This process is 42% complete. It's almost certainly wrong. A lie would be more accurate. Most of these perc...
Read more
June 19, 2023

Promise not to promise

Since the beginning of Basecamp, we’ve been loath to make promises about future product improvements. We’ve always wanted customers to judge the product they could buy and use today, not some imaginary version that might exist in the future. It’s why we’ve never committed to a product road map. It’s not because we have a secret one in ...
Read more
June 11, 2023

Heard Something, Read Something, Saw Something [#15]

Hey there! Here’s the 15th installment of my popular Heard Something, Read Something, Saw Something series. So, what do we have this time... Heard Something These 11 minutes will restore your faith in humanity. A student pilot loses her front nose gear on takeoff on her 3rd solo flight ever. An incredible amount of support comes in ove...
Read more
June 8, 2023

Advice Expires

The internet's a living, breathing, professional self-help platform. If advice on how to run your company isn't coming at you 280 characters at a time on Twitter, you can hear it on a podcast, read it on a Substack, or get it right here on your LinkedIn feed. There's hardly a CEO, an entrepreneur, or a cultural figure these days who do...
Read more
June 6, 2023

Two visions of the future

What an interesting moment. We're staring at two distinctly different visions of the future. They may co-exist, but they are radically different takes on what's modern, what's current, and where things are headed. One vision gets the UI out of the way. The other vision is UI everywhere you look. One vision gets the computer out of the ...
Read more
June 2, 2023

Protectionism

Companies love to protect. They protect their brand with trademarks and lawsuits. They protect their data and trade secrets with rules, policies, and NDAs. They protect their money with budgets, CFOs, and investments. They guard so many things, but all too often they fail to protect what’s both most vulnerable and precious: their emplo...
Read more

See more posts »