Jodie Cook

May 17, 2021

Irons in the fire

If you put an iron in the fire every day, over time you have more than you know what to do with. Each creates an option, a possibility, an opportunity, the freedom to choose. What counts as an iron in the fire? A proposal A question An application A submission A follow up A good deed An FYI A recommendation Putting them out there consi...
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May 14, 2021

The same thing won’t work again

If a business takes off, suddenly there are copycats. Someone shares a marketing hack they tried, and others try it too. A book is published promising a blueprint or a tried-and-tested method. Methods, blueprints and formula work for science experiments but rarely for commercial success. It’s a trap. Mark schemes are relevant for regur...
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May 12, 2021

Working on my novel

“Working on my novel” is the title of a book by Cory Arcangel that poignantly prints tweets from various writers saying that they are working on their novel. However, at that exact moment in time, they weren’t working on their novel. They were tweeting. The book explores the concept of instant communication and distraction in a light-h...
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May 10, 2021

Architects and bulldozers

Architects are artists. They study, research and plan. They dream, imagine and create. They take a vision and turn it into reality for all to enjoy. They craft every detail of their masterpiece and obsess over minutiae. When it’s ready, it’s presented. Bulldozers are not artists. They march in and tear down. They survey a site and dism...
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May 7, 2021

The Unconventionalists

I joined friend Mark Leruste, host of the Unconventionalists podcast, to talk about building a bulletproof mindset, how to write a book every three months, living like an explorer versus settler, plus other juicy topics. We discuss: • What it’s like to sell a business after ten years of building it • The benefit of focusing on enjoymen...
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May 6, 2021

On phone addiction

In 2001 our phones could make calls and texts. Some had Snake. In 2021 they have cameras and apps. They have social media and payment methods. We learn, entertain and record with them. What’s the prognosis for 2041? Have we reached peak phone and will it stabilise? Or will the next twenty years see us become even more at one with our d...
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May 4, 2021

Reasons to be happy

Be happy because you’re lucky to be the person you are, living the life you live, at this moment in time. Be happy because you’re becoming the person you always knew you could be. Be happy because you have the freedom to choose how you respond. You can always say no. Be happy because every pain, struggle or hardship shall pass. You’ll ...
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April 30, 2021

New articles

These are the most popular articles I have recently written for Forbes: How to block out distractions and stay focused At any given time, dozens of things are fighting for your attention. Pop up banners want your email address, ads want you to look at them, colleagues want you to respond to them and friends want you to talk to them. Pl...
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April 28, 2021

Mistakes in training

In powerlifting competitions, you have to perform each lift to a specific standard. Squats must hit a certain depth, you can’t hitch a deadlift. When bench pressing, the bar must be stationary on your chest before receiving the press command, your bum must remain on the bench and your feet must be flat on the floor. In lifting and in l...
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April 27, 2021

Better Zoom calls and webinars on the move

During a video call or interview, ideally you are looking at the person you are talking to whilst also looking down the lens of the camera. Not only do you have a better connection with the person you are speaking to, because you are looking into their eyes, but recordings look better because you’re looking at the audience rather than ...
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