Jodie Cook

January 27, 2022

What do you train for?

The athlete trains to complete. To run the race like never before. To keep their cool in front of the crowd. The salesperson trains to close. To plan, pitch and seal the deal. To handle the objections and complete the sale. The grand master trains to checkmate each opponent. The lawyer trains to fight in court. The boxer trains for the...
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January 24, 2022

The gap

Oprah once said she doesn’t want “to just be successful in this world… to make a mark or have a legacy.” Instead, she wants “to fulfil the truest, highest expression of [her]self as a human being.” Powerful. Some questions: Am I fulfilling the highest, truest expression of myself as human being? Are you fulfilling the highest, truest e...
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January 20, 2022

Five questions to truly know yourself

Once you know yourself, everything changes. You have more confidence. You are happier in your own skin. You cannot be side-tracked or feel shiny object syndrome or FOMO. You cannot be confused or sad. Once you know yourself, the rest is obvious. You know what you’re here to do. Knowing yourself really matters. Here are five questions t...
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January 17, 2022

Observations of truly happy people

1. They see the best in others Happy people don’t put people down. Happy people don’t hate. They give the benefit of the doubt and they look for the good in whoever they meet. You won’t catch them gossiping or hating on anyone. 2. They know who they are Happy people aren’t trying to impress everyone else because they are indifferent to...
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January 13, 2022

Twenty lessons learned writing twenty books

Since 2013 I’ve written (and co-written) twenty books including four children’s storybooks, three workbooks, two guided journals and, most recently, one book of morning affirmations. Two have been published, seventeen are self-published, and one will be published in July with Hodder & Stoughton. Here are the twenty lessons I learned wr...
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January 10, 2022

When to celebrate

In 2018 I was in Australia, supporting my friend as she competed in the Gold Coast Commonwealth Games. One day I watched an England badminton player called Raj Ouseph play a men’s singles match against a Singaporean. The rules of badminton state that you must win by two clear points in a close set. During the match Raj faced four match...
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January 6, 2022

How to set goals and achieve them

Set a goal and write it down. Then stare at it. Imagine yourself achieving it. Imagine what you have written down being your reality. Assess how you feel. If a goal is worthwhile it will fill you with excitement. You’ll feel it in your whole being and you’ll be raring to get started. If it fills you with anything less, you’re probably ...
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January 3, 2022

This year’s mantra

The word mantra has two Sanskrit roots. 'Manas' meaning ‘mind’ and 'tra' meaning ‘tool’. A mantra is a tool of thought. At the start of each year I choose a mantra. This mantra will sum up the year and underpin what I do. In 2018 it was: If you’re going through hell, keep going. Told to me by a friend, I think this is a Churchill quote...
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December 30, 2021

My top 5 business-changing decisions

1. Finding a millionaire mentor This mentor helped me think bigger and in better ways. He saw things differently. He could differentiate true opportunities from distractions in disguise and I learned so much from every chat. 2. Joining a mastermind group Weekly meetings, with purpose and structure, with four other entrepreneurs traveli...
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December 27, 2021

I might not get this chance again

My favourite athlete is New Zealand rugby player Beauden Barrett. He started playing for the All Blacks in 2012 and has won the World Rugby Player of the Year award twice. When asked about how it feels to be selected for the national team, Beauden said that he never says no to an offer of playing for the All Blacks. He explained that h...
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December 23, 2021

We all want the same things

I have joined a new gym and it’s busy. Full of people. Every machine is taken, there’s kit everywhere and a queue for the squat rack. The first few visits filled me with dread. Everyone annoyed me. I was frustrated having to wait around for equipment. People took ages doing their sets and they played on their phones for too long in bet...
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December 20, 2021

Make your vocation your vacation

Create a life you don’t need to take a holiday from. There are many unhealthy cultures that permeate business advice, but the most widely-accepted is, in my opinion, actually the worst. Grinding and hustling all year except for a handful of “well-earned” breaks, including Christmas, is practised and recommended by entrepreneurs and bus...
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December 16, 2021

Nailing your colours to the mast

Some people support political parties like they support a sports team. Their party can do no wrong. They remain loyal no matter who is in charge or what they say they will do. The devoted supporter is challenged on their beliefs and doesn’t want to show weakness, so defends policies they don’t quite agree with, to save face. The politi...
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December 13, 2021

"Was I weird enough?"

An incredibly intelligent friend with ADHD and Asperger's told me that he often, after leaving a social event, asks himself: was I too weird? I think he's asking the wrong question. The people that stick in your memory are those who stand out. Of the thousands of Uber journeys I've taken, I remember the drivers with the stories. Of all...
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December 9, 2021

Throwing the kitchen sink at it

One key difference between entrepreneurs that make it and those that don’t is focus. Putting all of their energy in as few directions as possible (ideally one) in order to go further. Switching between projects doesn’t just cost your own brainspace. It costs your brainspace in other people’s heads. They don’t know how to help you. They...
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December 6, 2021

Changing your mind

When politicians change their mind it’s seen as negative. Inconsistent. A U-turn. They are expected to stick to their convictions so they don’t look like they made an initial misjudgement. Even for the rest of us, there’s a stigma. We are reminded we used to want to live in Spain, we never wanted a dog, we wanted to study law at univer...
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December 2, 2021

The mushroom effect

The mushroom effect is where, in the absence of big problems, small problems appear bigger. It’s molehills dressed as mountains. It’s the phenomena of needing something to worry about and inventing issues. Perhaps our minds feel uneasy without fear. We’re so used to low level anxiety that when it’s missing we believe it’s cause for con...
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November 30, 2021

How do you want to feel today? [New book]

In the depths of the UK's first lockdown and with the uncertainty of business, life and travel, I wanted to create some certainty. After reading about the concept of a premeditation strategy (where you choose, in advance, what you will make happen) I loved the idea of being able to decide what type of day I could have. This book is an ...
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November 29, 2021

Staying stocked

Athletes cannot train or compete well on empty stores. They need to be well-rested, fed and hydrated. They need to know the technique and the rules and have developed the muscle mass or endurance. Entrepreneurs cannot lead well on empty stores. They need strong intuition, experience, and examples ready to draw on to choose the way forw...
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November 25, 2021

Ten things I know for sure (this week)

1. Early nights are the new luxury. 2. Once defined, your dream life is halfway there. 3. People who follow up get further than those who don’t. 4. Whatever triggers you requires further exploration. 5. Change your trajectory by changing your geography. 6. What we hold onto might be what holds us back. 7. Every part of your life is a c...
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November 22, 2021

Intentional energy

Our brains make up just 2% of our mass but they use 25% of our energy. Brainpower is expensive. Whatever we do and think about is taking energy away from somewhere else. Where are you expending brainpower on topics that just aren’t worth it? Here are twelve true wastes of energy that many of us fall into without realising. 1. Commentin...
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November 18, 2021

About frugality

Frugal means simple and plain and costing little, or economical regarding money or food. The word frugal conjures up images of scrimping and saving and living a meagre existence. Being tight and ungenerous and counting every penny. One way to be frugal is to check the price of everything. Search around for a better deal. Go without som...
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November 15, 2021

Being liked or being exceptional

The best leader I worked with had high standards of herself. She knew what was exceptional and what wouldn’t do. She questioned her methods. She asked for feedback. She was open to learning and she saw the detail others overlooked. She had high standards of others, too. When she led someone with similar high standards, the relationship...
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November 11, 2021

Buying time

Paying for a problem to be solved is not everyone’s first thought when faced with a challenge. Spending our own time to address an issue tends to be the default. Gallantly, we want to fix our own cars. Darn our own socks. To heroically put up our own shelves and plan our own holidays. We want to type up our own notes and spend our week...
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November 8, 2021

Can or must?

At any given time, you can do a lot of things. You can raid the fridge, you can watch YouTube, you can check your phone. You can call a friend, dance naked, check the score or make a purchase online. But there’s a huge difference between can and must. There are powers bigger than you working to turn a can into a must and control your d...
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November 4, 2021

Loving what you do, thought experiments, maximising your potential

Here are some of the articles written for Forbes during the past few months: The 5 everyday influences costing your potential Every day, these five influences keep you toeing the line and playing small. Subtract those elements of your life that don’t need to be there. The ones that are silently stealing your potential while you remain ...
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November 1, 2021

How far for the perfect shot?

During a day trip around Maui, Hawaii, the tour guide drew our attention to tourist mishaps on the island. On the road to Hana, on the easternmost point of Maui, the cliffs were steep and the waterfalls were high. Many of the edges had been cordoned off, but those in search of the perfect travel photo had jumped barriers and bored hole...
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October 28, 2021

Testing ground

I once attended a lecture by a university professor who joked that he saw the world of business as a petri dish. As entrepreneurs in the audience, were his material. Everything contained within the petri dish was there for analysis, monitoring and experimenting. He would make observations and draw conclusions. Whilst the light-hearted ...
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October 25, 2021

What do you work for?

For much of his career my dad sold cars or developed teams of people who sold cars. Often a customer would base their decisions on model, trim or extras on the price. When a decision came down to price alone, my dad asked the question, “What do you work for?” Primarily, the question represents a sales tactic. It helped the customer fee...
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October 21, 2021

Reality distortion field

Bud Tribble, longstanding colleague of Steve Jobs, created a concept to describe a phenomenon that happened when you were in Jobs’ vicinity. The reality distortion field. Back in 1981, the vision held by Jobs for the Macintosh project was so strong, so exceptional, so compelling, it had a magically persuasive effect on the developers a...
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