Jodie Cook

July 28, 2021

What are you capable of?

I think about this question all the time. Every single day. What am I capable of? When I’m in the gym, when I’m at my laptop, when I’m writing down ideas. The answer is a lot. We all are. Humans operate far within their comfort zones, all the time. We unconsciously crave comfort. We’re soft. We haven’t needed to push ourselves because,...
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July 26, 2021

Lapping everyone on the couch

Not feeling too fit? If you’re jogging round the park, you’re lapping everyone on the couch. Not found a job? If you’re up early writing applications, you’re lapping everyone on the couch. Making that first sales call? Producing resources from your ideas? Lapping everyone on the couch. It doesn’t have to be complicated. Taking simple a...
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July 23, 2021

Boom and bust

A colleague was feeling stressed and decided she would book a seven-day yoga retreat. However, to that point, she’d never taken a single yoga class. Boom and bust thinking is rarely a good idea. In any situation. But when overwhelm takes over it’s easy to think you want the exact opposite of what you have now, and to talk and think in ...
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July 21, 2021

Habits of eventual millionaires

I'm not ashamed to admit I have a folder on my computer called the folder of motivation. It's where I keep screenshots of emails, quotes and concepts that keep me on track when I'm feeling a bit meh (technical term!) There's one I'd like to share with you. I saved it back in 2016 and it's by James Altucher, an entrepreneur, angel inves...
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July 19, 2021

A surface level life

Reading the books you think you should be reading. Watching the shows everyone else does. Attending the meeting but saying nothing. Going for a walk but looking down at your phone. Scrolling social media instead of playing with your kids. Making small talk with friends instead of asking how they are and delving into the answer. Going o...
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July 16, 2021

Ten things I know for sure (this week)

1. Just because you are good at something doesn’t mean you have to do it. 2. Others will want old versions of you and it’s down to you to say no. 3. Everyone’s favourite radio station is WII FM; what’s in it for me. 4. “It only happens every four years” isn't an automatic reason for you to give away your time. 5. Department stores are ...
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July 14, 2021


An endurance athlete I know has a mantra: Obsessed is a word the lazy use to describe the dedicated. He’s dedicated to training, nutrition, endurance and being better than he was before. He’s dedicated to understanding his body, heart rate, performance and recovery. Some may say obsessed. Some obsessions are undeniably good. An obsessi...
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July 12, 2021

What's next?

Since the news of my social media agency’s acquisition was made public, and I told you why I made that move, there are two words I keep hearing: What’s next? Everyone I meet or bump into wants to know. I’ve never heard the question more. Even LinkedIn is itching to find out: It’s awesome that so many people are keen to hear what I’m pl...
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July 9, 2021

Choosing yourself

Once upon a time, if I wanted to win big in a particular profession, I had to wait to be picked. A musician, an author, an illustrator, a photographer, a model. A CEO, an advisor, a presenter or commentator. I would diligently present my work in front of a panel and they would say yes or no. I would create my CV and send it off whilst ...
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July 7, 2021

Three options

For every scenario there are three options. The option to accept and let go. The option to make a change. The option to leave. They are the only three. Unhappiness occurs when you choose the wrong option or try to make a combination of options work. Unhappiness occurs when you avoid choosing. Friction builds until the decision is force...
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